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MarketScreener Homepage  >  Equities  >  Xetra  >  Volkswagen AG    VOW3   DE0007664039

VOLKSWAGEN AG

(VOW3)
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Volkswagen Brand Selects WPP, Omnicom, Cheil as Lead Agencies Amid Global Ad Network Cut

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11/26/2018 | 09:38am EST

By Max Bernhard

Volkswagen AG namesake passenger car brand plans to cut its advertising network from about 40 agencies to three lead agencies, including WPP, Omnicom Group and Cheil Worldwide, as part of efforts to boost marketing efficiency.

WPP will be responsible for North America, while Omnicom will cover Europe and South America and Cheil will continue its work for the marque in China, the VW brand said Monday.

The brand said it will pool its marketing activities for those regions in four new locations in Berlin, New York, São Paulo and Beijing. Marketing will be managed in a "leaner, more centralized way," said Jurgen Stackmann, the brand's sales chief.

The move is part of a plan to improve marketing efficiency at the brand by about 30% by 2020, while keeping the media budget stable at 1.5 billion euros. As part of the strategy, the VW brand aims to grow its digital-media share to close to 50% by 2020 compared with about 25% in 2015, it said.

Write to Max Bernhard at max.bernhard@dowjones.com; @mxbernhard

Stocks mentioned in the article
ChangeLast1st jan.
CHEIL WORLDWIDE INC End-of-day quote.
OMNICOM GROUP, INC., -0.91% 78.75 Delayed Quote.-1.91%
VOLKSWAGEN AG 0.83% 178.14 Delayed Quote.0.19%
WPP GROUP 1.30% 1010.5 Delayed Quote.-6.54%
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Financials (EUR)
Sales 2019 250 B
EBIT 2019 17 917 M
Net income 2019 13 808 M
Finance 2019 21 854 M
Yield 2019 3,56%
P/E ratio 2019 6,35x
P/E ratio 2020 6,09x
EV / Sales2019 0,27x
EV / Sales2020 0,24x
Capitalization 88 495 M
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Mean consensus BUY
Number of Analysts 30
Average target price 202,85  €
Last Close Price 176,58  €
Spread / Highest target 37,0%
Spread / Average Target 14,9%
Spread / Lowest Target -23,5%
EPS Revisions
Managers
NameTitle
Herbert Diess Chairman-Management Board
Hans Dieter Pötsch Chairman-Supervisory Board
Frank Witter Head-Finance & Information Technology
Peter Mosch Deputy Chairman
Bernd Osterloh Member-Supervisory Board
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