Wedia : is listed in Gartner’s 2018 DAM Market Guide!

Posted at 17:59h
in DAM, Newsby Sara Jabbari

Recently, leading research and advisory company, Gartner, published its June 2018 Market Guide for Digital Asset Management. We are pleased to announce that Wedia has been selected as one of the Representative Vendors for the second year in a row!

According to the report, 'managing marketing assets and scaling content operations are top priorities for marketing leaders, which is driving increased investment in digital asset management (DAM) platforms.'

The 2018 DAM Market Guide includes an analysis of the current Digital Asset Management market and a list of 20 core DAM platforms for marketing organizations, listing each vendor's capabilities.

The report will help you better understand the complex Digital Asset Management landscape, define your key DAM requirements, and evaluate different vendor offerings. The report recommends that marketing leaders responsible for managing marketing content, should 'Assess shortlisted players based on technical and business fit, as well as user experience. Evaluate how deployment options, capabilities and licensing models match your preferences and needs.'

For more information, Gartner clients can read the Gartner report here.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.