Posted on 10/19/2017 at 08:00

Checkout Portal thereby expanding its value-added services

The Wirecard Checkout Portal is entering into a new strategic cooperation and offering retailers new value-added services from now on. Checkout Portal customers can now increase their sales due to a higher level of customer trust by using the Trusted Shops seal of approval. Thanks to the expansion of the Checkout Portal with the web-based mailing tool kajomi MAIL, online retailers can also make their e-marketing more efficient and targeted. Shop operators can flexibly choose premium services when setting up their payment methods via the Checkout Portal and integrate them in their online business.

The Wirecard Checkout Portal offers SMEs and start-ups alike a plug-in tool to guarantee online payment options that are suited to individual requirements. The registration process is fast, uncomplicated and can be completed directly online with minimal administrative effort. The Checkout Portal allows e-commerce merchants to offer any desired payment methods and integrate them.

Checkout Portal customers can now benefit from a trusted seal of approval and comprehensive buyer protection on account of the collaboration between Wirecard and Trusted Shops. This maximises online traffic, conversion rates and customer retention. Trusted Shops customer experiences have shown that the seal of approval can lead to an increase in sales of up to 30%.

Tobias Tullius, Partner Manager at Trusted Shops: 'Thanks to the new cooperation with the Wirecard Checkout Portal, we are delighted to be able to support even more shop owners with our seal of approval. Above all else, trust is required for success in e-commerce.'

Another collaboration by the Wirecard Checkout Portal offers a new e-marketing approach for online merchants. With the web-based mailing system kajomi MAIL, shop operators can send newsletters safely and tailored to individuals. The profiling conducted by kajomi takes into account previous target group user behaviour in order to continuously adapt the mailing system to target groups.

Celal Mentes, Head of Checkout Portal at Wirecard: 'The Checkout Portal is now more than just a payment portal. We are expanding our portfolio of value-added services in order to offer merchants a variety of services from a single source.'

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