14 November, 2011
HONG KONG - JWT Hong Kong has been appointed Agency Of Record
for Carlsberg Hong Kong, after a competitive pitch involving
The assignment will see JWT responsible for delivering the
executions in the Hong Kong market for Carlsberg Hong
Kong's full range of brands, namely: Carlsberg, Chill,
Corona, Asahi, Jolly Shandy, SKOL, K1664, Somersby and
"We demonstrated passion and commitment to the brand
throughout the entire pitch," said JWT Hong Kong CEO,
Dennis Wong. "The quality of our strategic thinking and
creative ideas, as well as our through-the-line integrated
ideas and capabilities all contributed to this great success.
Not failing to mention it was a 'worldmade' effort, with
offices across the JWT network sharing global information and
knowledge about the beer sector that we coupled with our
strong local insights."
He added, "We are looking forward to partnering with
such a prestigious brand as Carlsberg Hong Kong to help them
reach their vision and ambition of becoming the No.1 brewer
in the market."
Daniel Sjogren, Managing Director of Carlsberg Hong Kong
said, "The appointment of JWT as our partner is a significant
step for Carlsberg Hong Kong in our efforts to bring our
customers and consumers outstanding brand experiences that
sets us apart from the rest."
About JWT APAC
JWT opened their first offices in Asia Pacific in 1929. JWT
APAC, now headquartered in Singapore, has 3,000 employees
spread across 18 countries.
Not only are we recognized as one of the largest and most
experienced agencies in APAC, but also one of the most
creative. In 2009, we captured the most prestigious
award - "Network of the Year" - at both of the regional
creative awards shows, Spikes and AdFest.
In addition to working with JWT's prestigious multinational
clients, JWT APAC works with some of the Asia's largest
brands including Thai Airways, Singapore's Economic
Development Board, The Times of India and COFCO.
About JWT JWT is the world's best-known marketing
communications brand. Headquartered in New York, JWT is a
true global network with more than 200 offices in over 90
countries employing nearly 10,000 marketing
JWT consistently ranks among the top agency networks in the
world and continues its dominant presence in the industry by
staying on the leading edge - from producing the first-ever
TV commercial in 1939 to developing award-winning branded
content for brands such as Freixenet, Ford and HSBC.
JWT's pioneering spirit enables the agency to forge deep
relationships with clients including Bayer, Bloomberg,
Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson,
Kellogg's, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia,
Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and
many others. JWT's parent company is WPP (NASDAQ: WPPGY).
Alyson Valpone, Corporate Communications APAC
+65 6880 5122