Xinhua Winshare Publshng&Med : 2019 First Quarterly Report

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

新華文軒出版傳媒股份有限公司

XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD.

(A joint stock limited company incorporated in the People's Republic of China with limited liability)

(Stock Code: 811)

2019 FIRST QUARTERLY REPORT

The board (the "Board") of directors (the "Director(s)") of Xinhua Winshare Publishing and Media Co., Ltd.* (新華文軒出版傳媒股份有限公司) (the "Company") is pleased to announce

the unaudited results of the Company and its subsidiaries (collectively the "Group") for the first quarter ended 31 March 2019 (the "Period"). This announcement is made pursuant to Rule 13.09(2) and Rule 13.10B of the Rules Governing the Listing of Securities (the "Listing Rules") on The Stock Exchange of Hong Kong Limited (the "Stock Exchange") and the Inside Information Provisions under Part XIVA of the Securities and Futures Ordinance (Cap. 571 of the Laws of Hong Kong).

I.IMPORTANT NOTICE

1.1The Board, the supervisory committee, the Directors, supervisors and senior management of the Company hereby warrant that the contents of this quarterly report are true, accurate and complete, and there are no false representations, misleading statements or material omissions, and jointly and severally accept the legal responsibility thereof.

1.2Save as Mr. Chen Yunhua (executive Director) who appointed Mr. Zhang Peng (non-executive Director) as proxy to vote on his behalf due to other business commitments and Mr. Yang Miao (executive Director) who appointed Mr. He Zhiyong (executive Director) as proxy to vote on his behalf due to other business commitments, all other Directors attended the Board meeting held on 29 April 2019 to review and approve the first quarterly report.

1.3Mr. He Zhiyong, the head of the Company, Mr. Zhu Zaixiang, the person-in-charge of accounting affairs, and Ms. Wu Sufang, the head of accounting department (Accounting Officer), warrant the truthfulness, accuracy and completeness of the financial statements in the first quarterly report.

1.4The first quarterly report of the Company is unaudited. The audit committee of the Company has reviewed the first quarterly results of the Group for the first quarter ended 31 March 2019.

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II.CORPORATE INFORMATION

2.1Major financial data

RMB

As at the end of the reporting period

As at the end of the
prior year	Change (%)

Total assets	14,274,798,345.24	13,287,712,452.79	7.43
Net assets attributable to shareholders	8,975,935,314.05	8,480,563,534.34	5.84
of the listed company
		From the beginning
		of the prior year to
	From the beginning of	the end of the
	the year to the end of	reporting period of
	the reporting period	the prior year	Change (%)
Net cash flow from operating activities	(95,542,848.99)	(153,188,800.44)	N/A
		From the beginning
		of the prior year to
	From the beginning of	the end of the
	the year to the end of	reporting period of
	the reporting period	the prior year	Change (%)
Operating income	1,709,289,039.03	1,584,603,344.86	7.87
Net profit attributable to shareholders	216,554,305.59	178,405,094.29	21.38
of the listed company
Net profit attributable to shareholders	194,666,970.01	169,906,938.38	14.57
of the listed company after deducting
non-recurring profit or loss
Weighted average return on net assets (%)	2.48	2.14	Increase of 0.34
			percentage point
Basic earnings per share (RMB/share)	0.1755	0.1446	21.37
Diluted earnings per share (RMB/share)	N/A	N/A	N/A

On 5 June 2018, the Notice on Persistently Promoting Cultural Value-added Tax Preferential Policies (Cai Shui [2018] No. 53) was jointly issued by Ministry of Finance and State Administration of Taxation to continue to implement the cultural value-added tax preferential policies by extending it to 31 December 2020. Since the preferential policies have not yet been issued in the first quarter of 2018, the tax return filed by the Company with the competent tax authority and the accounting thereof were not subject to the value-added tax waiver preferential policies.

During the first quarter of 2019, the operating income of the Group amounted to RMB1,709 million, representing an increase of 7.87% as compared with RMB1,585 million in the same period of last year. Net profit amounted to RMB221 million, representing an increase of 28.28% as compared with RMB172 million in the same period of last year, among which, income and net profit due to value-added tax waiver preferential policies amounted to RMB109 million and RMB43 million respectively. Excluding such factor, the actual operating income during the Period grew by RMB16.11 million or 1.02% as compared with that in the same period of last year; and net profit grew by RMB5.20 million or 3.02% as compared with that in the same period of last year.

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Items and amounts of non-recurring profit or loss
	RMB
Item	For the period
Profit or loss on disposal of non-current assets	2,423,608.92
Government subsidies (except for government subsidies which are closely	1,212,011.15
related to the ordinary business of the Company and entitled in standard
amounts or quantities in conformity with the uniform standards of the State)
included in the profit or loss for the period
Profit or loss arising from changes in fair value of held-for-trading financial	21,195,022.33
assets, derivative financial assets, held-for-trading financial liabilities and
derivative financial liabilities and investment gains received from disposal of
held-for-trading financial assets, derivative financial assets, held-for-trading
financial liabilities, derivative financial liabilities and other debt investments
(except for those related to effective hedging businesses under ordinary
business scope of the Company)
Other non-operating income and expenses apart from the above items	(2,766,640.83)
Effect of minority interests (after tax)	(31,193.31)
Effect of income tax	(145,472.68)
Total	21,887,335.58

The principal business of Winshare Investment Co., Ltd., a subsidiary of the Company, is investment holding. The investment gain received from disposal of financial assets at fair value through profit or loss was not accounted for as non-recurring profit or loss. During the period, such investment gain amounted to RMB5,557.09. The profit or loss arising from changes in fair value of financial assets at fair value through profit or loss held by Winshare Investment Co., Ltd. was not accounted for as non-recurring profit or loss. During the period, such losses from changes in fair value amounted to RMB29,629,951.42 (pre-tax).

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2.2Total number of shareholders, the shareholding of top ten shareholders and top ten tradable shareholders (or unrestricted shareholders) as at the end of the reporting period

								Unit: share
Total number of shareholders (shareholder)	33,381
		Shareholding of top ten shareholders
		Shareholding		Number of
		as at the end	Percentage	restricted	Pledged or frozen	Nature of
Name of shareholders (in full)	of the period	(%)	shares held	Status	Number	shareholders
Sichuan Xinhua Publishing Group	605,942,525	49.11	592,809,525	Nil		State
	Co., Ltd.* (四川新華發行集團有限公司)
Hong Kong Securities Clearing	415,706,984	33.69	0	Unknown		Overseas legal
	Company Ltd.							person
Chengdu Hua Sheng (Group) Industry	53,336,000	4.32	0	Nil		Domestic non-
	Co., Ltd.*							state-owned
	(成都市華盛（集團）實業有限公司)							legal person
Sichuan Publication Group Co., Ltd.*	33,542,893	2.72	0	Nil		State-owned
	(四川出版集團有限責任公司)							legal person
Sichuan Daily Newspaper Group*	9,264,513	0.75	0	Nil		State-owned
	(四川日報報業集團)							legal person
Liaoning Publication Group Co., Ltd.*	6,485,160	0.53	0	Nil		State-owned
	(遼寧出版集團有限公司)							legal person
LEUNG YOK FUN	3,000,000	0.24	0	Unknown		Unknown
Vanguard Investment Australia Ltd. -	1,796,153	0.15	0	Nil		Unknown

Vanguard Emerging Market Stock

Index Fund (Exchange)

Agricultural Bank of China Limited -	1,709,722	0.14	0	Nil	Unknown
	CSI 500 Trading Index Securities
	Investment Open-ended Fund
China Construction Bank Corporation -	1,092,500	0.09	0	Nil	Unknown

Huaxia CSI Sichuan State-owned

Enterprise Reform Trading Open-ended

Index Securities Investment Fund

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	Shareholding of top ten unrestricted shareholders
	Number of unrestricted	Class and number of shares
Name of shareholders	tradable shares held	Class	Number

Hong Kong Securities Clearing Company Ltd.

Chengdu Hua Sheng (Group) Industry Co., Ltd.*

(成都市華盛（集團）實業有限公司)

Sichuan Publication Group Co., Ltd.*

(四川出版集團有限責任公司)

Sichuan Xinhua Publishing Group Co., Ltd.*

(四川新華發行集團有限公司)

Sichuan Daily Newspaper Group*

(四川日報報業集團)

Liaoning Publication Group Co., Ltd.*

(遼寧出版集團有限公司)

LEUNG YOK FUN

Vanguard Investment Australia Ltd. -

Vanguard Emerging Market Stock

Index Fund (Exchange) Agricultural Bank of China Limited -

CSI 500 Trading Index Securities

Investment Open-ended Fund

China Construction Bank Corporation -

Huaxia CSI Sichuan State-owned

Enterprise Reform Trading Open-ended

Index Securities Investment Fund

Shareholders above with related party relationship   or acting in concert

414,815,927	Overseas listed	414,815,927
		foreign shares
891,057	RMB ordinary shares	891,057
53,336,000	RMB ordinary shares	53,336,000
27,572,893	RMB ordinary shares	27,572,893
5,970,000	Overseas listed	5,970,000
		foreign shares
13,133,000	Overseas listed	13,133,000
		foreign shares
9,264,513	RMB ordinary shares	9,264,513
6,485,160	RMB ordinary shares	6,485,160
3,000,000	Overseas listed	3,000,000
		foreign shares
1,796,153	RMB ordinary shares	1,796,153
1,709,722	RMB ordinary shares	1,709,722
1,092,500	RMB ordinary shares	1,092,500

Sichuan Xinhua Publishing Group Co., Ltd. and Sichuan Publication Group Co., Ltd. are wholly-owned subsidiaries of Sichuan Development Holding Co., Ltd. Apart from that, the Company is not aware that there are any shareholders above with related party relationship or acting in concert.

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