Holding(s) in the Company Published: Jul 9, 2018

TR-1: Standard form for notification of major holdings

NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in Microsoft Word format if possible)i

1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are at- YouGov plc tached:

1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)

Non-UK issuer

2. Reason for the notification (please mark the appropriate box or boxes with an "X")

An acquisition or disposal of voting rights

An acquisition or disposal of financial instruments

An event changing the breakdown of voting rights

Other (please specify)iii: This is a corrective disclosure to highlight the full chain of controlled undertak-ings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entity detailed within Section 9.

In addition, disclosures at underlying intermediate holding company levels have previously not been sub-mitted. However, disclosures have previously been submitted at the required aggregated parent level of Standard Life Aberdeen plc's affiliated investment management entities with delegated voting rights on behalf of multiple managed portfolios.

3. Details of person subject to the notification obligation

NameCity and country of registered office (if applicable)

4. Full name of shareholder(s) (if different from 3.)v

Name

City and country of registered office (if applicable)

Aggregate of Standard Life Aberdeen plc affiliated in-vestment management entities with delegated voting rights on behalf of multiple managed portfolios

Edinburgh, Scotland

5. Date on which the threshold was crossed or reachedvi:

6. Date on which issuer notified (DD/MM/YYYY):

7. Total positions of person(s) subject to the notification obligation

% of voting rights at-tached to shares (to-tal of 8. A)

% of voting rights through financial instru-ments

(total of 8.B 1 + 8.B 2)

Total number of voting rights of is-suervii

Resulting situation on the date on which threshold was crossed or reached	8.60	0.00	8.60	105,491,810
Position of previous notification (if applicable)	9.78	0.00	9.78

8. Notified details of the resulting situation on the date on which the threshold was crossed or reachedviii
A: Voting rights attached to shares
Class/type of shares ISIN code (if possible)	Number of voting rightsix		% of voting rights
	Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)	Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)	Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)	Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)
GB00B1VQ6H25	N/A	9,076,175	N/A	8.60
SUBTOTAL 8. A	9,076,175		8.60

B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))

Type of financial in-strument

B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))

Type of financial instrument

Expiration datex

Expiration datexSUBTOTAL 8. B 1

Number of voting rights

that may be acquired if the instrument is Exercised/converted.

Exercise/ Conversion Pe-riod xi

Physical or cash settlementxii

SUBTOTAL 8.B.2

Number of voting rights

% of voting rights

% of voting rights

9. Information in relation to the person subject to the notification obligation (please mark the applicable box with an "X")
Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuerxiii
Full chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entityxiv (please add additional rows as necessary)				X
Namexv	% of voting rights if it equals or is higher than the notifiable threshold	% of voting rights through financial in-struments if it equals or is higher than the notifiable threshold	Total of both if it equals or is higher than the notifiable threshold
Standard Life Aberdeen plc
Standard Life Investments (Holdings) Limited
Standard Life Investments Limited	8.15	0.00	8.15
Standard Life Aberdeen plc
Standard Life Investments (Holdings) Limited
Ignis Asset Management Limited
Ignis Investment Services Limited

10. In case of proxy voting, please identify:
Name of the proxy holder	N/A
The number and % of voting rights held	N/A
The date until which the voting rights will be held	N/A

11. Additional informationxvi

In reference to section 9, the shares detailed are managed by the named discretionary investment management en-tity within multiple portfolios on behalf of underlying clients, based on investment management agreements whereby the client has delegated the exercise of the voting power to the referenced investment manager.

In addition, this disclosure also highlights that the voting rights held indirectly by the underlying intermediate holding company, Standard Life Investments (Holdings) Limited, is above a notifiable threshold. As at the date detailed in Section 5, Standard Life Investments (Holdings) Limited effectively held the delegated voting rights to 8.60% of the shares in YouGov plc.

Place of completion	Edinburgh, United Kingdom
Date of completion	09/07/2018