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Pernod Ricard buys UK online spirits seller Whisky Exchange

September 21, 2021 at 06:28 am EDT

(Fixes spelling of signed, paragraph 1)

PARIS (Reuters) - French drinks company Pernod Ricard said on Tuesday it has signed a deal to buy Whisky Exchange which specialises in on-line sale of spirits, as part of its e-commerce expansion strategy.

Pernod Ricard did not disclose the financial details of the deal. Whisky Exchange was founded in 1999 in Britain by Sukhinder and Rajbir Singh.

"E-commerce is a key channel in our long-term strategy," Pernod Ricard chairman and CEO Alexandre Ricard said in a statement.

(This story fixes spelling of signed, paragraph 1)

(Reporting by Matthieu Protard; editing by Jason Neely)

Alexandre Ricard

Alexandre Ricard is a French businessperson who has been at the helm of 6 different companies and presently is Chairman & Chief Executive Officer of Pernod Ricard SA and Member-Management Board at Pernod Ricard North America SASU and Member-Management Board at Pernod Ricard Asia SAS (both are subsidiaries of Pernod Ricard SA). He is also Member-Management Board at Pernod Ricard North America SASU and Member-Management Board at Pernod Ricard Asia SAS and on the board of 8 other companies. In the past Alexandre Ricard held the position of Chief Executive Officer for Pernod Ricard Asia Duty Free Ltd., Manager for Havana Club Know-How SARL, Chief Executive Officer of Lirix SA, Chairman of Le Delos Invest III, Chairman & Chief Executive Officer of Irish Distillers Ltd., Director, Chief Financial & Administration Officer at Irish Distillers Group Ltd. and Member-Management Board at Société Paul Ricard SA. Mr. Ricard received a graduate degree from the University of Pennsylvania, an undergraduate degree from ESCP Europe Campus Paris and an MBA from The Wharton School of the University of Pennsylvania.

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