John Bello
Chairman at REED'S, INC.
Net worth: 625 944 $ as of 2024-03-30
Profile
John J.
Bello was the founder of South Beach Beverage Co., Inc. (founded in 1995) and served as the Chief Executive Officer.
He is currently the Chairman at Reed's, Inc. (since 2016), Beso Del Sol, Inc., Boathouse Row Sports Ltd., Eye Therapies LLC, Center For Private Equity & Entrepreneurship, BDS Investors LLC, Rye Ymca, and JoNa Ventures LLC (since 2001) where he holds the position of Managing Director.
He is also a Director at Rockford Fosgate and a Trustee at Tufts University.
In his former positions, he was the Chief Executive Officer at Firefighter Brands LLC, a Director at Boy Scouts of America, and the Head-Pepsi Cola Division at PepsiCo, Inc. He was also a General Partner at Sherbrooke Capital LLC (from 2004 to 2012) and the President at National Football League Properties, Inc. (from 1986 to 1993).
Mr. Bello completed his undergraduate degree at Tufts University and holds an MBA from the Tuck School of Business at Dartmouth.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
REED'S, INC.
9.21% | 2024-03-18 | 384,015 ( 9.21% ) | 625 944 $ | 2024-03-30 |
John Bello active positions
| Companies | Position | Start |
|---|---|---|
| REED'S, INC. | Chairman | 2016-11-28 |
| Eye Therapies LLC | Director/Board Member | - |
| JoNa Ventures LLC | Corporate Officer/Principal | 2000-12-31 |
Beso Del Sol, Inc.
 Beso Del Sol, Inc. Food DistributorsDistribution Services Beso Del Sol Inc. imports and sells sangria. The firm offers white, rose, and red sangria, 3 liter bag-in-box, and tetra paks. The company was founded by Bradd Levitan and is headquartered in Hallandale Beach, FL. | Chairman | - |
Rye Ymca
 Rye Ymca Services to the Health IndustryHealth Services Rye YMCA is a family-oriented community service organization that promotes positive values through programs that build spirit, mind, and body. The private company is based in Rye. Rye YMCA partners with Sharing Shelf to collect school supplies for children and teens and Bread of Life for their annual food drive. The company has a mobile app called "My Rye Y" that allows users to reserve pool and gymnasium time, track their workouts, and register for programs. Rye YMCA has been awarded the "Best of Westchester Winner" in the community fitness center category by Westchester Magazine. The American company offers various programs, including summer camps, fitness classes, and community events. | Director/Board Member | - |
BDS Investors LLC
 BDS Investors LLC Investment Trusts/Mutual FundsMiscellaneous BDS Investors LLC operates as a pooled investment fund. The company is headquartered in Wellesley, MA. | Director/Board Member | - |
| Center For Private Equity & Entrepreneurship | Director/Board Member | - |
Boathouse Row Sports Ltd.
 Boathouse Row Sports Ltd. Recreational ProductsConsumer Durables Boathouse Row Sports Ltd. manufactures and designs custom team athletic apparel, outerwear and uniforms. Its products include accessories, coaches and sideline gear, full zip jackets, pullover jackets, weather shirts, parkas, pants, gore-tex apparel, training and travel suits. The company was founded by John M. Strotbeck III in 1985 and is headquartered in Philadelphia, PA. | Director/Board Member | - |
| Tufts University | Director/Board Member | - |
| ░░░░░░░░ ░░░░░░░ | ░░░░░░░░░░░░░░ ░░░░░░ | - |
Former positions of John Bello
| Companies | Position | End |
|---|---|---|
| ░░░░░░░░░░ ░░░░░░░ ░░░ | ░░░░░░░ ░░░░░░ ░░░░░░░░ | ░░░░░░░░░░ |
| ░░░░░░░░ ░░░░░░░░ ░░░░░░ ░░░░░░░░░░░ ░░░░ | ░░░░░░░░░ | ░░░░░░░░░░ |
| ░░░░░░░░ ░░░░ | ░░░░░░░░░ ░░░░░░░░░░░░░░░░░ | - |
| ░░░░░ ░░░░░ ░░░░░░░░ ░░░░ ░░░░ | ░░░░░ ░░░░░░░░░ ░░░░░░░ | - |
| ░░░ ░░░░░░ ░░ ░░░░░░░ ░░░░░░░░ ░░░ ░░░░ ░░░░░░░░░ | ░░░░░░░░░░░░░░ ░░░░░░ | - |
Training of John Bello
| Tufts University | Undergraduate Degree |
| Tuck School of Business at Dartmouth | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| PEPSICO, INC. | Consumer Non-Durables |
| REED'S, INC. | Consumer Non-Durables |
| Private companies | 13 |
|---|---|
Firefighter Brands LLC
 Firefighter Brands LLC RestaurantsConsumer Services Firefighter Brands LLC sells canned sodas. Its products include CSDs, courageous cola, firelight diet cola, backdraft root beer, incendiary citrus, rolling code black cherry, flashover orange, hydrant water natural spring water, chips, and chili. The company is headquartered in Norwalk, CT | Consumer Services |
Boathouse Row Sports Ltd.
Boathouse Row Sports Ltd. Recreational ProductsConsumer Durables Boathouse Row Sports Ltd. manufactures and designs custom team athletic apparel, outerwear and uniforms. Its products include accessories, coaches and sideline gear, full zip jackets, pullover jackets, weather shirts, parkas, pants, gore-tex apparel, training and travel suits. The company was founded by John M. Strotbeck III in 1985 and is headquartered in Philadelphia, PA. | Consumer Durables |
| Eye Therapies LLC | |
South Beach Beverage Co., Inc.
 South Beach Beverage Co., Inc. Beverages: Non-AlcoholicConsumer Non-Durables South Beach Beverage Co., Inc. produces and markets herbal ingredients drinks. It also produces chocolate bars made with taurine, ginseng, and guarana and licenses its name for gum and chocolate. The company was founded in 1995 and is headquartered in Purchase, NY. | Consumer Non-Durables |
Sherbrooke Capital LLC
 Sherbrooke Capital LLC Investment ManagersFinance Sherbrooke Capital LLC ( Sherbrooke Capital ) is a private equity firm founded in 1999. The firm is headquartered in Newton Lower Falls,Massachusetts. | Finance |
Boy Scouts of America /Greater New York Councils/
 Boy Scouts of America /Greater New York Councils/ Services to the Health IndustryHealth Services Boy Scouts of America provides support services to youth and families. The company was founded in 1910 and is headquartered in New York, NY. | Health Services |
National Football League Properties, Inc.
 National Football League Properties, Inc. Movies/EntertainmentConsumer Services National Football League Properties, Inc. is a private company based in New York, NY. | Consumer Services |
BDS Investors LLC
BDS Investors LLC Investment Trusts/Mutual FundsMiscellaneous BDS Investors LLC operates as a pooled investment fund. The company is headquartered in Wellesley, MA. | Miscellaneous |
Beso Del Sol, Inc.
Beso Del Sol, Inc. Food DistributorsDistribution Services Beso Del Sol Inc. imports and sells sangria. The firm offers white, rose, and red sangria, 3 liter bag-in-box, and tetra paks. The company was founded by Bradd Levitan and is headquartered in Hallandale Beach, FL. | Distribution Services |
Rye Ymca
Rye Ymca Services to the Health IndustryHealth Services Rye YMCA is a family-oriented community service organization that promotes positive values through programs that build spirit, mind, and body. The private company is based in Rye. Rye YMCA partners with Sharing Shelf to collect school supplies for children and teens and Bread of Life for their annual food drive. The company has a mobile app called "My Rye Y" that allows users to reserve pool and gymnasium time, track their workouts, and register for programs. Rye YMCA has been awarded the "Best of Westchester Winner" in the community fitness center category by Westchester Magazine. The American company offers various programs, including summer camps, fitness classes, and community events. | Health Services |
| JoNa Ventures LLC | |
Rockford Fosgate
 Rockford Fosgate Internet RetailRetail Trade Rockford Fosgate, founded in 1973, sets the standard for excellence in the audio industry. The private company markets high-performance audio systems under the brand Rockford Fosgate for the mobile, motorsport, and marine audio aftermarket and OEM market. Headquartered in Tempe, AZ, Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. The company offers a full line of purpose-built audio solutions for cars, marine vessels, and motorcycles, including high-quality speakers, subwoofers, amplifiers, and stereos. | Retail Trade |
| Center For Private Equity & Entrepreneurship |
- Stock Market
- Insiders
- John Bello
