Karen Byers

SportsDirect.com Retail Ltd. owns and operates sports retail stores. It offers football, rugby, safety, and walking boots; basketball, canvas, golf, running, skate, tennis, and walking shoes; hi tops, indoor/court football training footwear, sandals and flip flops, slippers, and wellingtons; base layers, chinos, combats, cricket clothing, fleeces, gilets, golf tops, golf trousers, hoodies, jackets and coats, jeans, pyjamas, running clothing, shirts, shorts, socks, sweat pants, sweatshirts, swimwear, tennis clothing, three quarter pants, tracksuit bottoms, tracksuits, T-shirts, underwear, vests, waterproof clothing, and zip tops for men, women, and kids. The firm sales brands such as adidas, Airwalk, Campri, Disney, Fabric, LeeCooper, Nike and Firetrap. The company was founded by Mike Ashley in 1982 and is headquartered in Shirebrook, The United Kingdom