Founder of Universo Online SA, Luiz Frias is a businessperson who has been at the helm of 8 different companies and presently is Chairman & Chief Executive Officer at Universo Online SA, Chairman & Chief Executive Officer of PagSeguro Digital Ltd., Chief Executive Officer of Empresa Folha da Manhã SA, Chief Executive Officer of Grupo Folha SA, Chief Executive Officer of Folha Participaçoes SA (a subsidiary of Grupo Folha SA), Chief Executive Officer for Larimus Participaçoes Ltda., Chief Executive Officer of Transfolha Transporte e Distribuição Ltda. and Chief Executive Officer of Folhapar SA. He is also Managing Partner at Dules Participaçoes Ltda. and on the board of 5 other companies. He received an undergraduate degree from the University of Sao Paulo, a graduate degree from the University of Cambridge and a graduate degree from Sorbonne Université.