Robert A. Kotick
(born 1963) also known as Bobby Kotick
, is an American businessman who serves as CEO, President, and a Director of Activision Blizzard. On February 16, 2012, he was elected an outside director of The Coca-Cola Company.
Kotick began his career in 1983 while he was still in college at the University of Michigan, Kotick credits Steve Jobs for advising him to drop out of college to pursue his entrepreneurial interests in the software business.
In 1987, he tried to acquire Commodore International. He planned to remove the keyboard and disk drive from the Amiga 500 and turn it into the first 16 bit video game system. He was unsuccessful in persuading Commodore's then-Chairman Irving Gould to sell control of the company. and became CEO in February 1991.
Kotick was also a Yahoo! board member from March 2003 to August 2008, and is currently a board member for the Center for Early Education, the Los Angeles County Museum of Art, and the Tony Hawk Foundation. In 2009, as reported by Forbes magazine, Robert Kotick received approximately $3.2 million USD in salary, benefits, options and incentives for his work with Activision Blizzard, of which $953,654 was his actual salary.
Kotick has used Activision Blizzard's industry position to push partners for changes that he maintains would benefit the gaming community. In July 2009, Kotick threatened to stop making games for the PlayStation 3 platform if Sony did not cut the price of the console. Kotick also urged the British government to reward Activision for continuing to invest in the country's pool of game developers by providing Activision with the same kinds of tax incentives provided by Canada, Singapore and eastern bloc countries. Kotick has launched an Independent Games Competition with $500,000 in total available prize money for small developers working with new platforms and has stated that "keeping passion in game development is something that's important to him."
In October 2009, under Kotick’s direction, Activision Blizzard launched Call of Duty Endowment, a non-profit public benefit corporation, which helps soldiers transition to civilian careers after their military service, with a commitment to create thousands of jobs for veterans including those returning from the Middle East. Kotick recruited an advisory board composed of veterans representing the various service branches.
Source @ Wikipedia