Career
Through his career at Federated/Macy's, Lundgren is credited with being an innovator in merchandising, branding and localization. He was instrumental in developing the company's private brands of merchandise and led the 2005 merger of Federated Department Stores, Inc. and May Department Stores, Inc., creating one of the largest retailers in the world, with more than 800 U.S. stores and 2008 net sales of US$24.9 billion.

Like all retailers, Macy's, Inc. saw declining sales in 2008 amid deterioration of the U.S. economy. In fiscal 2008 (through January 2009), same-store sales declined by 4.6% at Macy's, Inc. In this environment, however, Macy's, Inc. has outperformed virtually every major competitor.Citation | last = Bustillo | f