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Summary 
Founder of Bai Capital Ltd. and Bertelsmann Asia Investments, Yu Long is Chief Executive Officer of DirectGroup Bertelsmann China. Yu Long is also Member-Young Global Leaders Advisory Council at Forum Mondial de L'Economie and Member of Global Agenda Council and on the board of 6 other companies.

She previously occupied the position of Chief Executive Officer of Bertelsmann China Corporate Center, Managing Partner at Bai Capital Ltd., Principal at Bertelsmann Digital Media Investments, Inc. and Governor at China Venture Capital & Private Equity Association.

Ms. Long received an undergraduate degree from the University of Electronic Science & Technology of China and an MBA from Stanford Graduate School of Business.


Current positions of Yu Long 
NameTitle Since
NIO Inc.
(Auto & Truck Manufacturers)
Independent Non-Executive Director 2021
Tapestry, Inc.
(Apparel & Accessories Retailers)
Independent Director 2016
Bitauto Holdings Limited
(Internet Services)
Independent Director 2011
LexinFintech Holdings Ltd.
(Consumer Lending)
Independent Director 2020
China Distance Education Holdings Limited
(Professional Information Services)
Independent Director 2013
DirectGroup Bertelsmann China Chief Executive Officer -
Linmon Media Ltd. Independent Non-Executive Director 2021
Forum Mondial de L'Economie Member-Young Global Leaders Advisory Council -
Global Agenda Council Member -


Yu Long: Personal Network 
Most Read News 
06/22ELON MUSK : Musk says Tesla's new car factories 'losing billions of dollars'
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06/15ELON MUSK : Elon Musk appeals decision concerning SEC settlement over Twitter posts
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06/23MARK MILLER : Column-Want to do something about your ailing retirement savings? Don't
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06/22TREVOR MILTON : Nikola founder Trevor Milton faces new fraud charge
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06/13ELON MUSK : Musk to attend Twitter staff Q&A meet for first time since launching bid
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06/22RUPERT MURDOCH : Rupert Murdoch and Jerry Hall are getting a divorce - NYT
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06/13BENEDETTO VIGNA : Vigna to set out Ferrari's route into electric vehicle era
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06/15PETER WENNINK : Samsung's Lee discusses smooth supply of "essential" chip equipment with ASML's Wennink
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06/14HAROLD HAMM : Billionaire-founder Harold Hamm offers to take Continental private in $25-billion deal
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06/21ELON MUSK : Musk says there are still a few unresolved matters with Twitter deal
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