Founder of Bai Capital Ltd. and Bertelsmann Asia Investments, Yu Long is Chief Executive Officer of DirectGroup Bertelsmann China. Yu Long is also Member-Young Global Leaders Advisory Council at Forum Mondial de L'Economie and Member of Global Agenda Council and on the board of 6 other companies.

She previously occupied the position of Chief Executive Officer of Bertelsmann China Corporate Center, Managing Partner at Bai Capital Ltd., Principal at Bertelsmann Digital Media Investments, Inc. and Governor at China Venture Capital & Private Equity Association.

Ms. Long received an undergraduate degree from the University of Electronic Science & Technology of China and an MBA from Stanford Graduate School of Business.