Yu Long

Yu Long was the founder of Bai Capital Ltd., founded in 2021, holding the title of Managing Partner.
Ms. Long is also the founder of Bertelsmann Asia Investments..
Ms. Long is currently Chief Executive Officer at DirectGroup Bertelsmann China.
Other current roles include Independent Director at Tapestry, Inc. since 2016, Independent Non-Executive Director at The HongKong & Shanghai Banking Corp.
Ltd. since 2022, Non-Executive Director at Beijing Haizhi Technology Group Co., Ltd. starting 2025, Independent Non-Executive Director at Shanghai Ningmeng Film & Television Media Co., Ltd., Independent Director at LexinFintech Holdings Ltd. since 2020, Independent Non-Executive Director at NIO, Inc. since 2021, Director at The Estée Lauder Companies, Inc. starting 2025, Member-Young Global Leaders Advisory Council at Forum Mondial de L'Economie, and Member at Global Agenda Council.
Former positions include Chief Executive Officer at Bertelsmann China Corporate Center, Director at BMG Rights Management (US) LLC, Independent Director at China Distance Education Holdings Ltd. from 2013 to 2021, Independent Director at Bitauto Holdings Ltd. from 2011 to 2020, Director at Hangzhou Juangua Network Co., Ltd., Director at iClick Interactive Asia Group Ltd. from 2011 to 2018, Director at Token Cat Ltd. from 2013 to 2019, Director at Mogu, Inc. from 2012 to 2018, Independent Non-Executive Director at Linmon Media Ltd. from 2021 to 2025, Principal at Bertelsmann Digital Media Investments, Inc. in 2007, and Governor at China Venture Capital & Private Equity Association.
Education includes an MBA degree from Stanford Graduate School of Business conferred in 2005 and an undergraduate degree from the University of Electronic Science & Technology of China conferred in 1994.