Paris, São Paulo, 29 July 2011
95% revenue growth in first half 2011
LeadMedia Group (FR0011053636, ALLMG) – French-Brazilian player in online performance marketing specialised in lead generation, e-CRM and loyalty programme management – today announces its revenues for the first half- year ending on 30 June 2011.
Consolidated half-year data to 30 June 2011 (unaudited)
(€ millions)
Revenues
HY1 2011 HY1 2010 9.0 4.6 % change +95,7% Revenues for the half-year to 30 June 2011 amounted to € 9.0 million, an increase of 95% compared to consolidated revenues of € 4.6 million for the half-year to 30 June 2010. Business growth during the period was balanced and in line with the Company’s expectations, both in terms of geographic distribution and product mix. The growth of the company’s activity is due to acceleration of underlying markets in Brazil and France, strong organic growth, as well as the integration of newly acquired Media Factory in Brazil from January 2011. The geographic distribution of revenues was 55% for France and 45% for Brazil (compared to 65% for France and 35% for Brazil in 2010). Stéphane DARRACQ, CEO of LeadMedia Group, stated: “The strong business growth in the first half of the year was due to both increased business activity with our existing clients and the signing of new blue chip clients, such as Groupon and L’Oréal in Brazil and BMW and Galeries Lafayette in France. This performance confirms the relevance of our business offer. We will use our cash resources – almost € 14 million at 30 June 2011 – to execute selective acquisition opportunities in line with our strategy, both in Brazil and in France.”Summary of significant events during the first half-year 2011
January 2011: acquisition of MediaFactory, a Brazilian company specialised in performance-based online marketing service, which generated revenue € 4.4 million in 2010 (a 135% increase compared to 2010). June 2011: successful IPO of LeadMedia Group on NYSE Alternext Paris, which raised € 12.5 million cash from institutional investors and the general public.
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Amendment to the memorandum of understanding signed between LeadMedia Group and its subsidiary Score MD
Prior to its IPO, LeadMedia Group entered into agreements with the shareholders and managers of the Group’s subsidiaries. These agreements were applicable subject to the condition precedent of the IPO, including specifically the acquisition of 26% of the share capital of the French company Score MD. In order to preserve and to optimise the Group’s business, financial and corporate interests, LeadMedia Group decided to reduce its equity investment in the share capital of Score MD to the benefit of Cédric de Lavalette, Chief Financial Officer of LeadMedia Group, based in Brazil, given his pivotal role within the Group and the various operational interactions between Score MD and entities located in Brazil (transfer of technology). Therefore, the shareholding structure of Score MD changed as follows:
Prior to LeadMedia
Group’s IPO
Planned equity investment following LeadMedia
Group’s IPO
At 28 July 2011
LeadMedia Group 25% 51% 49.96%
Hervé Malinge
Founder and CEO of Score
MD
Cédric de Lavalette
Chief Financial Officer of
LeadMedia Group
75% 49% 48.92%
- - 1.12%
Score MD’s new shareholding structure does not introduce any major change compared to information disclosed to the market as part of LeadMedia Group’s IPO, and gives LeedMedia Group the possibility to fully consolidate Score MD accounts.
About LeadMedia Group:
Founded in 2008, LeadMedia Group is a major player in online performance-based marketing specialised in lead generation, e-CRM and online loyalty programme management. With a portfolio of innovative proprietary technologies and a team of 115 specialists, LeadMedia Group has developed real expertise in its chosen markets. LeadMedia Group operates in two markets, France and Brazil, and recorded consolidated pro forma revenue of
€13.7 million in 2010, an increase of 100% compared to 2009. The Company was granted the OSEO innovative enterprise status in March 2011.Next release: HY1 2011 results
on Thursday 27 October 2011 (after close of trading)
LeadMedia Group is listed on NYSE Alternext Paris
ISIN CODE: FR0011053636 - Ticker: ALLMG
For further information, please visit www.leadmedia-group.com
LeadMedia Group Stéphane Darracq CEO
Tel: +33(0)1 44 29 97 27 sd@leadmedia-group.com
CONTACTS
NewCap.
Financial communication and investor relations
Pierre Laurent / Julien Brosillon Tel: +33(0)1 44 71 94 94 leadmedia@newcap.fr
Name: LEADMEDIA
ISIN Code: FR0011053636
Ticker: ALLMG
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