PRESS RELEASE Boursorama innovates with a campaign to synchronise TV and mobile devices Boulogne-Billancourt, 1 September 2014 - Boursorama, the leading online bank in France, is innovating with the help of Vizeum, a media consultancy firm owned by the Dentsu Aegis Network group. The bank is rolling out new technology in its adverts as part of its "The 100% mobile bank of tomorrow" communications campaign.

Almost two thirds of Internet users now use another screen at least once a week while watching television1. Boursorama has been adapting to this new habit since 17 August, with a visually optimised multi-screen campaign.

The campaign is based on multi-screen synchronisation using TV, tablets, mobile phones and laptops. When the viewer watches a Boursorama Banque advert on television while surfing the internet, they receive another advert adapted to their mobile device in the form of a message banner.

To implement this solution, Boursorama is taking advantage of technology offered by TVTY, and the expertise of Vizeum and AMNET, the real-time bidding arm of Dentsu Aegis Network.

As soon as the first images appear, the TVTY platform recognises the Boursorama Banque advert and sends a signal to AMNET. Specifically developed digital advertising campaigns are then sent to the viewer's mobile internet device.

Commenting, Marie Cheval, CEO of Boursorama, said "With a multi-screen publicity campaign rolled out on TV and mobile devices, and thanks to this new solution, Boursorama is innovating how it interacts with customers and prospects, and is continuing its drive for mobility."

1 Source Médiamétrie: press release from 2 July 2014

PRESS RELEASE ABOUT BOURSORAMA

Boursorama, part of the Société Générale Group, is a major player in online banking in Europe with 733,536 customers,

1,179,110 direct accounts and total assets under management of 18.6bn euros at end of December 2013.

In France, Boursorama is the online bank of reference: more than 505,000 customers, at end of 2013, rely on its innovative, simple, inexpensive and secure bank offering. Its portal, www.boursorama.com, is the leading financial and economic online information website. Boursorama is also active in the United Kingdom and in Spain, under the respective brands Selftrade and Self Bank. In Germany, Boursorama is a major player in brokerage and in financial and economic online information, through its brand OnVista.

ABOUT VIZEUM

Vizeum is an integrated media consultancy firm and ad space purchasing company, and part of the Dentsu Aegis
Network group.
Vizeum offers a unique integration model created around the "Connections that Count" slogan, and based on an optimum
knowledge of the customer and their environment to provide tailor-made assistance. Thanks to a team of more than 100
employees in France which is linked to an international structure across 37 countries, Vizeum proves the potential of a
network-based firm.

ABOUT AMNET

AMNET is the Trading Desk of the Dentsu Aegis Network group, and has assisted more than 200 advertisers in
France, both inner- and outer-Group, since March 2012. AMNET provides solutions to RTB issues such as Branding,
Performance, multi-screen strategies and DMP creation.

PRESS CONTACTS

Boursorama

Diane-Charlotte Kermorgant
Tel.: +33 (0) 1 46 09 53 21
diane-charlotte.kermorgant@boursorama.fr

Publicis Consultants

Stéphanie Tabouis
Tel.: +33 (0) 6 03 84 05 03
stephanie.tabouis@consultants.publicis
.fr

Dentsu Aegis Network Céline Letu-Tortorici Communications Director Tel.: +33 (0) 1 41 16 53 47

celine.letu-tortorici@dentsuaegis.com
2

distributed by