Nike : Serena Williams’ Next Nike Collections will be Led by NYC Design Apprentices
October 18, 2019 at 10:25 am EDT
Share
Serena Williams, a singularly influential voice across sport and fashion, is taking a new approach to her latest collections: Williams will collaborate with Nike to form a team of emergent New York City designers, who will create a range of Serena-inspired footwear and apparel throughout 2020.
Starting October 18, a group of NYC-based designers from schools, institutions and collectives, such as Harlem's Fashion Row, will be invited to Nike's NYC Headquarters for a day of workshopping. There they will complete a series of design prompts organized by Nike design teams. After a thorough selection process, the applicants will be narrowed to 10 designers, who will then be invited to Nike World Headquarters in January 2020 to begin a seven-month apprenticeship that will culminate in the capsule project.
'I'm excited for these designers to hone their craft, expand their creativity and ultimately dream big as they build on Nike's design legacy in creating for one of the greatest athletes of all time,' says John Hoke, Chief Design Officer at Nike. 'We know their impact will be widely felt and look forward to having them as part of our creative community.'
The program is a continuation of Nike's work to bring diverse perspectives into design, which also includes Nike x Design, a six-month apprenticeship program for emerging product designers throughout greater Los Angeles.
Attachments
Original document
Permalink
Disclaimer
Nike Inc. published this content on 18 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 October 2019 14:24:06 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
