Nike : Partnership with the NYC Parks Department Energizes a Truly Special Connection
November 21, 2019 at 10:17 am EST
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New York City has more than 1,900 parks, playgrounds and recreation facilities across the five boroughs. Within these spaces lie basketball and tennis courts, soccer pitches, skate parks and play spaces. All are designed to serve the city's robust population of athletes.
'Nike has had a presence in New York City for more than 40 years, including years of partnership with NYC Parks to increase access to sport throughout the city,' says Erica Bullard VP/GM Nike NYC & East. 'We know the very important role of city parks as a place for sport and play for all New Yorkers. We look forward to continuing this work to provide more access and experiences for the next generation of city athletes.'
Part of continuing the work is a new official partnership with the city of New York, the first of its kind for the brand in North America, to produce product and create experiences that align to important sport and community moments in the city.
'For more than five years, NYC Parks and Nike have worked together to benefit New Yorkers across the city - from the Bronx to Staten Island - by investing in parks and programming that connect communities through sport,' says NYC Parks Commissioner Mitchell J. Silver, FAICP. 'The new product collaboration between our iconic brands celebrates this long partnership by showcasing the real people who care for our parks every day in order for all of us to have access to world class parks.'
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Nike Inc. published this content on 21 November 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 November 2019 15:15:03 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
