Brunswick Corporation : - Greg Falkner named General Manager, Lowe Boats
December 04, 2019 at 09:59 am EST
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Mettawa - Lowe Boats has named Greg Falkner as General Manager effective immediately.
Falkner joins Brunswick from Harley-Davidson where he worked in a variety of leadership positions since 2001, most recently leading H-D's Parts and Accessories Product Portfolio where he led a team of Category & Product Managers in the development and execution of consumer-driven growth plans for this $400 million business. Prior to that, he spent six years as a product manager in the motorcycle's division, working on several platforms including Livewire - H-D's first electric motorcycle.
'Greg brings a wealth of knowledge and experience to Brunswick and we are excited that he will be leading our Lowe Boat division,' said Jeff Behan, President, Aluminum Boat Group Commercial Operations. 'Greg's strong experience in Product and Category management along with his proven track record of working closely with the channel on consumer led growth initiatives positions him well for this role.'
Greg will have responsibility for growing the Lowe Boat brand and managing its portfolio of leading products within the Aluminum Boat Group.
'I am very excited about the opportunity to join Brunswick Corporation and lead Lowe boats,' said Falkner. 'Brunswick is the largest marine company in the world and a very respected organization. I'm excited to get out to Missouri to meet the team and get started.'
About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation's leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land 'N' Sea, BLA, Payne's Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON, OnBoard Boating Club and Rentals.
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group and Boat. The Propulsion segment designs, manufactures and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine and RV, specialty vehicle markets. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. Its boat brands include Boston Whaler, Lund, Sea Ray and Bayliner.
BRUNSWICK CORPORATION 
