You should read the following discussion and analysis of our financial condition
and results of operations in conjunction with our "Selected Consolidated
Financial Data" and our consolidated financial statements and notes thereto
appearing elsewhere in this Form 10-K. In addition to historical consolidated
financial information, the following discussion and analysis contains
forward-looking statements that involve risks, uncertainties and assumptions.
Our actual results could differ materially from those anticipated by these
forward-looking statements as a result of many factors. We discuss factors that
we believe could cause or contribute to these differences below and elsewhere in
this Form 10-K, including those set forth under "Risk Factors" and "Special Note
Regarding Forward-Looking Statements."
Overview
Veeva is the leading provider of industry cloud solutions for the global life
sciences industry. We were founded in 2007 on the premise that industry-specific
cloud solutions could best address the operating challenges and regulatory
requirements of life sciences companies. Our solutions are designed to meet the
unique needs of our customers and their most strategic business functions-from
research and development to commercialization. Our solutions are designed to
help life sciences companies develop and bring products to market faster and
more efficiently, market and sell more effectively, and maintain compliance with
government regulations.
In our fiscal year ended January 31, 2020, we derived approximately 52% and 48%
of our subscription services revenues and 49% and 51% of our total revenues from
our Veeva Commercial Cloud solutions and Veeva Vault solutions, respectively.
The contribution of subscription services revenues and total revenues associated
with our Veeva Vault solutions are expected to continue to increase as a
percentage of subscription services revenues and total revenues in the future.
Please note that revenues attributable to our recently acquired businesses will
be classified under Veeva Commercial Cloud, which will, therefore, impact the
mix of revenues between Veeva Commercial Cloud and Veeva Vault. We also offer
certain of our Veeva Vault solutions to three industries outside the life
sciences industry primarily in North America and Europe.
For our fiscal years ended January 31, 2020, 2019, and 2018, our total revenues
were $1,104.1 million, $862.2 million and $690.6 million, respectively,
representing year-over-year growth in total revenues of 28% in fiscal year ended
January 31, 2020 and 25% in fiscal year ended January 31, 2019. For our fiscal
years ended January 31, 2020, 2019, and 2018, our subscription services revenues
were $896.3 million, $694.5 million, and $559.4 million, respectively,
representing year-over-year growth in subscription services revenues of 29% in
fiscal year ended January 31, 2020 and 24% in fiscal year ended January 31,
2019. We expect the growth rate of our total revenues and subscription services
revenues to decline in the future. We generated net income of $301.1 million,
$229.8 million, and $151.2 million for our fiscal years ended January 31,
2020, 2019, and 2018, respectively.
As of January 31, 2020, 2019, and 2018, we served 861, 719, and 625 customers,
respectively. As of January 31, 2020 and 2019, we had 390 and 335 Veeva
Commercial Cloud customers, respectively, and 715 and 574 Veeva Vault customers,
respectively. The combined customer counts for Veeva Commercial Cloud and Veeva
Vault exceed the total customer count in each year because some customers
subscribe to products in both areas. Veeva Commercial Cloud customers are those
customers that have at least one of the following products: Veeva CRM, Veeva
CLM, Veeva CRM Approved Email, Veeva CRM Engage, Veeva Align, Veeva CRM Events
Management, Veeva Nitro, Veeva Andi, Veeva OpenData, Veeva Oncology Link, or
Veeva Network Customer Master. Note that net new customers from Crossix and
Physicians World are included in Veeva Commercial Cloud. Veeva Vault customers
are those customers that have at least one Vault product. Many of our Veeva
Vault applications are used by smaller, earlier stage pre-commercial companies,
some of which may not reach the commercialization stage. Thus, the potential
number of Veeva Vault customers is significantly higher than the potential
number of Veeva Commercial Cloud customers.
On November 1, 2019, we completed our acquisition of Crossix, a provider of
privacy-safe patient data and analytics. Crossix brings Veeva additional depth
in patient data and data analytics, and we are integrating Crossix with our
Veeva CRM and OpenData products. Further, on November 7, 2019, we completed our
acquisition of Physicians World, a provider of speakers bureau services for
healthcare professionals. Acquiring Physicians World makes it easier for our
customers to get industry leading cloud software and services from a single
vendor. While we expect these acquisitions to support the continued growth of
our Commercial Cloud solutions, we may encounter difficulties integrating these
businesses and we may not retain existing Crossix and Physicians World customers
and key Crossix and Physicians World employees to the extent we expect, which
could adversely affect our business. For further details on our recently
acquired businesses, please refer to note 2 to the notes of our consolidated
financial statements.

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The World Health Organization has declared the outbreak of COVID-19, which began
in December 2019, to be a pandemic, and the U.S. federal government has declared
it a national emergency. The extent of the impact of COVID-19 on our operational
and financial performance will depend on certain developments, including the
duration and spread of the outbreak, impact on our customers and our sales
cycles, impact on our customer, employee or industry events, and effect on our
vendors and partners, all of which are uncertain and cannot be predicted. For
example, in response to the COVID-19 outbreak, we have shifted certain of our
customer events to virtual-only experiences, and we may be forced to or may deem
it advisable to similarly alter, postpone, or cancel entirely additional
customer, employee, or industry events in the future. We have also imposed
employee travel restrictions and instructed employees in most locations to work
from home. Many of our customers have implemented similar measures, which may
limit our ability to sell or provide professional services to them. Customers
may also delay or cancel purchasing decisions or projects in light of
uncertainties to their businesses arising from the COVID-19 outbreak. At this
point, the extent to which the COVID-19 outbreak may impact our financial
condition or results of operations is uncertain. Due to our subscription-based
business model, the effect of the COVID-19 outbreak, and any impact to our sales
efforts, may not be fully reflected in our results of operations until future
periods, if at all.
For a further description of our business and products, see "Business" above.
Key Factors Affecting Our Performance
Investment in Growth. We have invested and intend to continue to invest
aggressively in expanding the breadth and depth of our product portfolio,
including through acquisitions. We expect to continue to invest in research and
development to expand existing solutions and build new solutions; in sales and
marketing to promote our solutions to new and existing customers and in existing
and expanded geographies and industries; in professional services to ensure the
success of our customers' implementations of our solutions; and in other
operational and administrative functions to support our expected growth. We
expect that our headcount will increase as a result of these investments. We
also expect our total operating expenses will continue to increase over time,
which could have a negative impact on our operating margin.
Adoption of Our Solutions by Existing and New Customers. Most of our customers
initially deploy our solutions to a limited number of end users within a
division or geography and may only initially deploy a limited set of our
available solutions. Our future growth is dependent upon our existing customers'
continued success and their renewals of subscriptions to our solutions, expanded
deployment of our solutions within their organizations, and their purchase of
subscriptions to additional solutions. Our growth is also dependent on the
adoption of our solutions by new customers.
Subscription Services Revenue Retention Rate. A key factor to our success is the
renewal and expansion of our existing subscription agreements with our
customers. We calculate our annual subscription services revenue retention rate
for a particular fiscal year by dividing (i) annualized subscription revenue as
of the last day of that fiscal year from those customers that were also
customers as of the last day of the prior fiscal year by (ii) the annualized
subscription revenue from all customers as of the last day of the prior fiscal
year. Annualized subscription revenue is calculated by multiplying the daily
subscription revenue recognized on the last day of the fiscal year by 365. This
calculation includes the impact on our revenues from customer non-renewals,
deployments of additional users or decreases in users, deployments of additional
solutions or discontinued use of solutions by our customers, and price changes
for our solutions. Historically, the impact of price changes on our subscription
services revenue retention rate has been minimal. For our fiscal years ended
January 31, 2020, 2019, and 2018, our subscription services revenue retention
rate was 121%, 122%, and 121%, respectively.
Components of Results of Operations
Revenues
We derive our revenues primarily from subscription services fees and
professional services fees. Subscription services revenues consist of fees from
customers accessing our cloud-based software solutions and subscription or
license fees for our data solutions. Professional services and other revenues
consist primarily of fees from implementation services, configuration, data
services, training, and managed services related to our solutions. For our
fiscal year ended January 31, 2020, subscription services revenues constituted
81% of total revenues and professional services and other revenues constituted
19% of total revenues.

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We generally enter into master subscription agreements with our customers and
count each distinct master subscription agreement that has not been terminated
or expired and that has orders for which we have recognized revenue in the
quarter as a distinct customer for purposes of determining our total number of
current customers as of the end of that quarter. We generally enter into a
single master subscription agreement with each customer, although in some
instances, affiliated legal entities within the same corporate family may enter
into separate master subscription agreements. Conversely, affiliated legal
entities that maintain distinct master service agreements may choose to
consolidate their orders under a single master service agreement, and, in that
circumstance, our customer count would decrease. Divisions, subsidiaries, and
operating units of our customers often place distinct orders for our
subscription services under the same master subscription agreement, and we do
not count such distinct orders as new customers for purposes of determining our
total customer count.
With respect to data services customers that have not purchased one of our
software solutions, we count as a distinct customer each party that has a master
subscription agreement and a known and recurring payment obligation. For
purposes of determining our total customer count, we count each entity that uses
a legacy Zinc Ahead product as a distinct customer if such entity is not
otherwise a customer of ours. For purposes of determining customers of Crossix
that do not contract under a master subscription agreement, we count each entity
that has a statement of work or services agreement and a known payment
obligation as a distinct customer if such entity is not otherwise a customer of
ours. For purposes of determining customers of Physicians World, we count each
entity for which we recognize services revenue as a distinct customer if such
entity is not otherwise a customer of ours.
New subscription orders for our core Veeva CRM application generally have a
one-year term. If a customer adds end users or additional Veeva Commercial Cloud
applications to an existing order for our core Veeva CRM application, such
additional orders will generally be coterminous with the anniversary date of the
core Veeva CRM order, and as a result, orders for additional end users or
additional Veeva Commercial Cloud applications will commonly have an initial
term of less than one year.
With respect to applications other than our core Veeva CRM application and
particularly with respect to our Veeva Vault applications, we have entered into
a number of orders that are several years in duration, ranging from two to eight
years. The fees associated with such orders are typically not based on the
number of end-users and typically escalate over the term of such orders at a
pre-agreed rate to account for, among other factors, implementation and adoption
timing and planned increased usage by the customer. There are timing differences
between billings and revenue recognition with respect to certain of our
multi-year orders with escalating fees which will result in fluctuations in
deferred revenue and unbilled accounts receivable balances that did not occur
prior to our adoption of Topic 606. For instance, when the amounts we are
entitled to invoice in any period pursuant to multi-year orders with escalating
fees are less than the revenue we are required to recognize pursuant to Topic
606, we will accrue an unbilled accounts receivable balance related to such
orders. In the same scenario, the net deferred revenue we would record in
connection with such orders will be less than it would have been prior to the
adoption of Topic 606 because we will be recognizing more revenue earlier in the
term of such multi-year orders.
Our subscription orders are generally billed at the beginning of the
subscription period in annual or quarterly increments, which means the
annualized value of such orders may not be completely reflected in deferred
revenue at any single point in time. Also, particularly with respect to our
Veeva Commercial Cloud orders, because the term of orders for additional end
users or applications is commonly less than one year, the annualized value of
such orders may not be completely reflected in deferred revenue at any single
point in time. We have also agreed from time to time, and may agree in the
future, to allow customers to change the renewal dates of their orders to, for
example, align more closely with a customer's annual budget process or to align
with the renewal dates of other orders placed by other entities within the same
corporate control group, or to change payment terms from annual to quarterly, or
vice versa. Such changes typically result in an order of less than one year as
necessary to align all orders to the desired renewal date and, thus, may result
in a lesser increase to deferred revenue than if the adjustment had not
occurred. Additionally, changes in renewal dates may change the fiscal quarter
in which deferred revenue associated with a particular order is booked.
Accordingly, we do not believe that changes on a quarterly basis in deferred
revenue, unbilled accounts receivable, or calculated billings, a metric commonly
cited by financial analysts, are accurate indicators of future revenues for any
given period of time. We define the term calculated billings for any period to
mean revenue for the period plus the change in deferred revenue from the
immediately preceding period minus the change in unbilled accounts receivable
from the immediately preceding period.

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Subscription services revenues are recognized ratably over the respective
non-cancelable subscription term because of the continuous transfer of control
to the customer. Our subscription services agreements are generally
non-cancelable during the term, although customers typically have the right to
terminate their agreements for cause in the event of material breach. Our
agreements typically provide that orders will automatically renew unless notice
of non-renewal is provided in advance. Subscription services revenues are
affected primarily by the number of customers, the scope of the subscription
purchased by each customer (for example, the number of end users or other
subscription usage metric) and the number of solutions subscribed to by each
customer.
We utilize our own professional services personnel and, in certain cases,
third-party subcontractors to perform our professional services engagements with
customers. The majority of our professional services arrangements are billed on
a time and materials basis and revenues are recognized over time based on time
incurred and contractually agreed upon rates. Certain professional services
revenues are billed on a fixed fee basis and revenues are typically recognized
over time based on the proportion of total services performed. Data services and
training revenues are generally recognized as the services are performed.
Professional services revenues are affected primarily by our customers' demands
for implementation services, configuration, data services, training, speakers
bureau logistics, and managed services in connection with our solutions.
Allocated Overhead and Equity Compensation
We accumulate certain costs such as building depreciation, office rent,
utilities, and other facilities costs and allocate them across the various
departments based on headcount. We refer to these costs as "allocated overhead."
Note that beginning in the fiscal quarter ended April 30, 2019, we implemented a
new equity compensation program applicable to the vast majority of our
employees, which increased stock-based compensation expenses allocated to cost
of revenues and operating expenses in absolute dollars and as a percentage of
revenue during the fiscal year ended January 31, 2020. For details of equity
granted the year ended January 31, 2020, refer to note 13 of the notes to our
condensed consolidated financial statements.
Cost of Revenues
Cost of subscription services revenues for all of our solutions consists of
expenses related to our computing infrastructure provided by third parties,
including salesforce.com and Amazon Web Services, personnel related costs
associated with hosting our subscription services and providing support,
including our data stewards, expenses associated with computer equipment and
software, allocated overhead, and amortization expense associated with purchased
intangibles related to our subscription services. We intend to continue to
invest additional resources in our subscription services to enhance our product
offerings and increase our delivery capacity. We may add or expand computing
infrastructure capacity in the future, migrate to new computing infrastructure
service providers, make additional investments in the availability and security
of our solutions, and make continued investments in data sources.
Cost of professional services and other revenues consists primarily of
employee-related expenses associated with providing these services. The cost of
providing professional services is significantly higher as a percentage of the
related revenues than for our subscription services due to the direct labor
costs and costs of third-party subcontractors.
Operating Expenses
Research and Development. Research and development expenses consist primarily of
employee-related expenses, third-party consulting fees and hosted infrastructure
costs We continue to focus our research and development efforts on adding new
features and applications and increasing the functionality and enhancing the
ease of use of our cloud-based applications.
Sales and Marketing. Sales and marketing expenses consist primarily of
employee-related expenses, sales commissions, marketing program costs,
amortization expense associated with purchased intangibles related to our
customer contracts, customer relationships and brand development, travel-related
expenses and allocated overhead. Sales commissions are costs of obtaining
customer contracts and are capitalized and then amortized over a period of
benefit that we have determined to be three years.

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General and Administrative. General and administrative expenses consist of
employee-related expenses for our executive, finance and accounting, legal,
employee success, management information systems personnel, and other
administrative employees. In addition, general and administrative expenses
include fees related to third-party legal counsel, fees related to third-party
accounting, tax and audit services, other corporate expenses, and allocated
overhead.
Other Income, Net
Other income, net consists primarily of transaction gains or losses on foreign
currency, net of hedging costs, interest income, and amortization of premiums
paid on investments.
Provision for Income Taxes
Provision for income taxes consists of federal and state income taxes in the
United States and income taxes in certain foreign jurisdictions. See note 10 of
the notes to our consolidated financial statements.
New Accounting Pronouncements Adopted in Fiscal 2020
Refer to note 1 of the notes to our consolidated financial statements for a full
description of the recent accounting pronouncements adopted during the fiscal
year ended January 31, 2020.
Recent Accounting Pronouncements
Credit Losses
In June 2016, the Financial Accounting Standards Board, or FASB, issued ASU
2016-13, including subsequent amendments, regarding "Measurement of Credit
Losses on Financial Instruments" (Topic 326), which modifies the accounting
methodology for most financial instruments. The guidance establishes a new
"expected loss model" that requires entities to estimate current expected credit
losses on financial instruments by using all practical and relevant information.
Additionally, any expected credit losses are to be reflected as allowances
rather than reductions in the amortized cost of available-for-sale debt
securities. This guidance is effective for annual reporting periods beginning
after December 15, 2019, including interim periods within that reporting period.
We do not expect this standard to have a material impact on our consolidated
financial statements.
Cloud Computing Arrangements
In August 2018, the FASB issued ASU 2018-15, "Intangibles-Goodwill and
Other-Internal-Use Software (Subtopic 350-40): Customer's Accounting for
Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service
Contract," which aligns the requirements for capitalizing implementation costs
incurred in a hosting arrangement that is a service contract with the
requirements for capitalizing implementation costs incurred to develop or obtain
internal-use software. The standard is effective for interim and annual
reporting periods beginning after December 15, 2019 and can be applied either
prospectively to implementation costs incurred after the date of adoption or
retrospectively to all arrangements. We do not expect this standard to have a
material impact on our consolidated financial statements and plan to apply this
standard prospectively.
Accounting for Income Taxes
In December 2019, the FASB issued ASU 2019-12, regarding ASC Topic 740 "Income
Taxes," which simplifies certain aspects of accounting for income taxes. The
guidance is effective for annual reporting periods beginning after December 15,
2020, including interim periods within that reporting period. Early adoption is
permitted. We are currently evaluating the impact of the adoption of this
standard on our consolidated financial statements and do not plan to early
adopt.

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Results of Operations The following tables set forth selected consolidated statements of operations data and such data as a percentage of total revenues for each of the periods indicated:


                                                            Fiscal Year Ended January 31,
                                                                 2020              2019
                                                                    (in thousands)

Consolidated Statements of Comprehensive Income Data: Revenues: Subscription services

$       896,294     $  694,467
Professional services and other                                    207,787        167,743
Total revenues                                                   1,104,081        862,210
Cost of revenues(1):
Cost of subscription services                                      136,328        117,009
Cost of professional services and other                            167,041        128,272
Total cost of revenues                                             303,369        245,281
Gross profit                                                       800,712        616,929
Operating expenses(1):
Research and development                                           209,895        158,783
Sales and marketing                                                190,331        148,867
General and administrative                                         114,267         86,413
Total operating expenses                                           514,493        394,063
Operating income                                                   286,219        222,866
Other income, net                                                   27,478         15,777
Income before income taxes                                         313,697        238,643
Provision for income taxes                                          12,579          8,811
Net income                                                 $       301,118     $  229,832



________________
(1)Includes stock-based compensation as follows:
Cost of revenues:
Cost of subscription services           $   2,638    $  1,553

Cost of professional services and other 17,518 10,575 Research and development

                   37,001      22,138
Sales and marketing                        27,537      18,381
General and administrative                 31,212      23,778

Total stock-based compensation $ 115,906 $ 76,425





Revenues
                                   Fiscal Year Ended January 31,
                                       2020                2019       2020 to 2019
                                                                        % Change
                                      (dollars in thousands)
Revenues:
Subscription services           $        896,294       $  694,467         29%

Professional services and other 207,787 167,743 24 Total revenues

$      1,104,081       $  862,210          28
Percentage of revenues:
Subscription services                         81 %             81 %
Professional services and other               19               19
Total revenues                               100 %            100 %




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Fiscal 2020 Compared to Fiscal 2019. Total revenues increased $241.9 million, of
which $201.8 million was from growth in subscription services revenues. The
increase in subscription services revenues consisted of $128.3 million of
subscription services revenue attributable to Veeva Vault solutions and $73.6
million of subscription services revenue attributable to Veeva Commercial Cloud
solutions, which includes the contribution from Crossix. The geographic mix of
subscription services revenues was 54% from North America and 27% from Europe in
fiscal year ended January 31, 2020 as compared to subscription services revenues
of 54% from North America and 26% from Europe in fiscal year ended January 31,
2019. Subscription services revenues were 81% of total revenues for fiscal years
ended January 31, 2020 and 2019.
Professional services and other revenues increased $40.0 million. The increase
in professional services revenues was due primarily to new customers requesting
implementation and deployment related professional services and existing
customers requesting professional services related to expanding deployments or
the deployment of newly purchased solutions, and, to a lesser extent,
professional services revenues associated with our recently acquired businesses.
The increased demand for professional services and the resulting increase in
professional services revenues was weighted heavily towards implementation and
deployments of our Veeva Vault solutions. The geographic mix of professional
services and other revenues was 60% from North America and 32% from Europe in
fiscal year ended January 31, 2020 as compared to 62% from North America and 27%
from Europe in fiscal year ended January 31, 2019.
Over time, we expect the proportion of our total revenues from professional
services to decrease.
Costs and Expenses
                                                    Fiscal Year Ended January 31,
                                                      2020                 2019         2020 to 2019
                                                                                          % Change
                                                       (dollars in thousands)
Cost of revenues:
Cost of subscription services                   $      136,328       $      117,009         17%
Cost of professional services and other                167,041              128,272          30
Total cost of revenues                          $      303,369       $      245,281          24
Gross margin percentage:
Subscription services                                       85 %                 83 %
Professional services and other                             20                   24
Total gross margin percentage                               73 %                 72 %
Gross profit                                    $      800,712       $      616,929         30%
Headcount (at period end)                                1,417                  944         50%


Fiscal 2020 Compared to Fiscal 2019. Cost of revenues increased $58.1 million, of which $19.3 million was related to cost of subscription services. The increase in cost of subscription services was primarily due to an increase in the number of end users of our subscription services, which drove an increase of $7.2 million in fees paid to salesforce.com. In addition, we had an 53% increase in the headcount of our subscription services team, which includes headcount from Crossix added in the fiscal quarter ended January 31, 2020. The increase in headcount drove a $3.0 million increase in employee compensation-related costs (includes an increase of $1.1 million in stock-based compensation). The increase in employee compensation-related costs is primarily driven by the increase in headcount during the period. There was an additional $4.6 million in data acquisition costs related to the acquired business of Crossix. We expect cost of subscription services revenues to increase in absolute dollars in the near term due to increased usage of our subscription services. Cost of professional services and other revenues increased $38.8 million, primarily due to a 49% increase in headcount of our professional services team, which drove a $30.9 million increase in employee compensation-related costs (includes an increase of $6.9 million in stock-based compensation). The increase in employee compensation-related costs is primarily driven by the increase in headcount during the period, including headcount from our recently acquired businesses added in the quarter ended January 31, 2020. We expect cost of professional services and other revenues to increase in absolute dollars and as a percentage of revenue in the near term as we add personnel to our global professional services organization.

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Gross margin for fiscal years ended January 31, 2020 and 2019 was 73% and 72%,
respectively. The increase compared to the prior period is largely due to the
continued growth of Veeva Vault and our newer multichannel CRM applications that
complement Veeva CRM, all of which have higher subscription services gross
margins than our core Veeva CRM application.
We expect gross margin to decrease in the fiscal year ending January 31, 2021
due to the dilutive impact to gross margin from our recently acquired
businesses, which we expect to be partially offset by growth of our Vault
products, which have a higher gross margin profile relative to our core CRM
product.
Operating Expenses and Operating Margin
Operating expenses include research and development, sales and marketing, and
general and administrative expenses. As we continue to invest in our growth
through hiring, and as we realize the full impact of the additional headcount
and operating expenses associated with Crossix and Physicians World, we expect
operating expenses to increase in absolute dollars and may slightly increase as
a percentage of revenue in the near term. We also expect stock-based
compensation expense to increase in absolute dollars and as a percentage of
revenue through the fiscal year ending January 31, 2021 due to increased
headcount and retention equity awards granted to certain employees associated
with the acquisitions in November 2019.
Research and Development
                                 Fiscal Year Ended January 31,
                                                                     2020 to 2019
                                   2020                 2019           % Change
                                    (dollars in thousands)

Research and development $ 209,895 $ 158,783 32% Percentage of total revenues

             19 %                 18 %
Headcount (at period end)             1,114                  866         29%



Fiscal 2020 Compared to Fiscal 2019. Research and development expenses increased $51.1 million, primarily due to a 29% increase in headcount during the period, which drove an increase of $39.7 million in employee compensation-related costs (includes an increase of $14.9 million in stock-based compensation). The increase in employee compensation-related costs is primarily driven by the increase in headcount during the period, including added headcount from Crossix. Additionally, there was an increase of $3.2 million in costs for increased computer equipment costs in our research and development organization. We expect research and development expenses to increase in absolute dollars and may increase as a percentage of revenue in the near term, primarily due to higher headcount, including increased headcount associated with our recently acquired businesses, as we continue to invest in our solutions and develop new technologies and as we experience the full impact of additional research and development headcount and expenses associated with our recently acquired businesses. Sales and Marketing


                                 Fiscal Year Ended January 31,
                                                                     2020 to 2019
                                   2020                 2019           % Change
                                    (dollars in thousands)

Sales and marketing $ 190,331 $ 148,867 28% Percentage of total revenues

             17 %                 17 %
Headcount (at period end)               656                  510         29%




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Fiscal 2020 Compared to Fiscal 2019. Sales and marketing expenses increased
$41.5 million, primarily due to an increase of $31.0 million in employee
compensation-related costs (includes an increase of $9.2 million in stock-based
compensation), which was driven by an 29% increase in headcount. The increase in
employee compensation-related costs is primarily driven by the increase in
headcount during the period, including added headcount from our recently
acquired businesses. In addition, there was an increase of $2.1 million of
amortization of purchased intangibles associated with our recently acquired
businesses.
We expect sales and marketing expenses to continue to grow in absolute dollars
in the near term, primarily due to employee-related expenses as we increase our
headcount, to support our sales and marketing efforts associated with our newer
solutions and our continued expansion of our sales capacity across all our
solutions, and as we experience the full impact of additional sales and
marketing headcount and expenses associated with our recently acquired
businesses.
General and Administrative
                                 Fiscal Year Ended January 31,
                                                                     2020 to 2019
                                    2020                2019           % Change
                                    (dollars in thousands)

General and administrative $ 114,267 $ 86,413 32% Percentage of total revenues

              10 %                10 %
Headcount (at period end)                314                 233         35%



Fiscal 2020 Compared to Fiscal 2019. General and administrative expenses increased $27.9 million, primarily due to an increase of $12.0 million in employee compensation-related costs (includes an increase of $7.4 million in stock-based compensation), which was driven by an 35% increase in headcount, and an increase of $7.0 million in legal fees related to litigation activity during the period. The increase in employee compensation-related costs is primarily driven by the increase in headcount during the period, including added headcount from our recently acquired businesses. There was an additional $1.5 million in costs for increased computer equipment costs and $1.3 million in one-time acquisition-related transaction costs for our recently acquired businesses. We expect general and administrative expenses to continue to grow in absolute dollars in the near term as we continue to invest in our business and infrastructure, in connection with our recently acquired businesses and as we experience the full impact of additional general and administrative headcount and expenses associated with our recently acquired businesses, and as a result of employee-related expense as we increase our headcount. Such business and infrastructure costs include increases in third-party fees, particularly in relation to the matters described in Item 3. "Legal Proceedings" and note 15 of the notes to our consolidated financial statements, and headcount in our finance, legal, and employee success functions. Other Income, Net


                        Fiscal Year Ended January 31,          2020 to 2019
                               2020                  2019        % Change
                            (dollars in thousands)
Other income, net $        27,478                  $ 15,777        74%


Fiscal 2020 Compared to Fiscal 2019. Other income, net increased $11.7 million, primarily due to an increase in interest and other income of $9.8 million driven by higher cash and cash equivalent balances during the year leading up to the acquisition of Crossix and Physicians World. In addition, there was a decrease in foreign currency losses of $1.4 million during the period, which includes gains and losses from the underlying foreign currency exposures partially offset by hedge positions. We continue to experience foreign currency fluctuations primarily due to the impact resulting from the periodic re-measurement of our foreign currency balances that are denominated in currencies other than the functional currency of the entities in which they are recorded. Our results of operations are subject to fluctuations due to changes in foreign currency exchange rates, particularly changes in the Euro, British Pound Sterling, Japanese Yen and Chinese Yuan. We may continue to experience favorable or adverse foreign currency impacts due to volatility in these currencies.

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Provision for Income Taxes
                             Fiscal Year Ended January 31,
                                                               2020 to 2019
                                2020               2019          % Change
                                (dollars in thousands)
Income before income taxes      313,697            238,643         31%
Provision for income taxes       12,579              8,811         43%
Effective tax rate                  4.0 %              3.7 %



Our effective tax rate was 4.0% and 3.7% for the years ended January 31, 2020
and 2019, respectively. The provision for income taxes differs from the tax
computed at the U.S. federal statutory income tax rate due primarily to state
taxes, tax credits, equity compensation, and foreign income subject to taxation
in the United States. Future tax rates could be affected by changes in tax laws
and regulations or by rulings in tax related litigation, as may be applicable.
We will continue to identify and analyze other applicable changes in tax laws in
the United States and abroad.
Fiscal 2020 Compared to Fiscal 2019. During the fiscal year ended January 31,
2020, our effective tax rate increased primarily due to a reduced impact from
excess tax benefits related to equity compensation, partially offset by
increased tax credits. We recognized such tax benefits in our provision for
income taxes of $50.4 million.
Fiscal Year Ended January 31, 2019 and 2018
For a discussion of the year ended January 31, 2019 compared to the year ended
January 31, 2018, please refer to Part II, Item 7, "Management's Discussion and
Analysis of Financial Condition and Results of Operations" in our Annual Report
on Form 10-K for the year ended January 31, 2019.
Non-GAAP Financial Measures
In our public disclosures, we have provided non-GAAP measures, which we define
as financial information that has not been prepared in accordance with generally
accepted accounting principles in the United States, or GAAP. In addition to our
GAAP measures, we use these non-GAAP financial measures internally for budgeting
and resource allocation purposes and in analyzing our financial results.
For the reasons set forth below, we believe that excluding the following items
provides information that is helpful in understanding our operating results,
evaluating our future prospects, comparing our financial results across
accounting periods, and comparing our financial results to our peers, many of
which provide similar non-GAAP financial measures.
•         Stock-based compensation expenses. We exclude stock-based compensation
          expenses primarily because they are non-cash expenses that we exclude
          from our internal management reporting processes. We also find it
          useful to exclude these expenses when we assess the appropriate level
          of various operating expenses and resource allocations when budgeting,
          planning, and forecasting future periods. Moreover, because of varying
          available valuation methodologies, subjective assumptions and the
          variety of award types that companies can use under FASB ASC Topic 718,
          we believe excluding stock-based compensation expenses allows investors
          to make meaningful comparisons between our recurring core business
          operating results and those of other companies.


•         Amortization of purchased intangibles. We incur amortization expense
          for purchased intangible assets in connection with acquisitions of
          certain businesses and technologies. Amortization of intangible assets
          is a non-cash expense and is inconsistent in amount and frequency
          because it is significantly affected by the timing, size of
          acquisitions, and the inherent subjective nature of purchase price
          allocations. Because these costs have already been incurred and cannot
          be recovered, and are non-cash expenses, we exclude these expenses for
          internal management reporting processes. We also find it useful to
          exclude these charges when assessing the appropriate level of various
          operating expenses and resource allocations when budgeting, planning
          and forecasting future periods. Investors should note that the use of
          intangible assets contributed to our revenues earned during the periods
          presented and will contribute to our future period revenues as well.



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•         Deferred compensation associated with the Zinc Ahead business
          acquisition. The Zinc Ahead share purchase agreement, as revised,
          called for share purchase consideration to be deferred and paid at a
          rate of one-third of the deferred consideration amount per year to
          certain former Zinc Ahead employee shareholders and option holders who
          remain employed with us on each deferred consideration payment date. In
          accordance with GAAP, these payments are being accounted for as
          deferred compensation and the expense is recognized over the requisite
          service period. We view this deferred compensation expense as an
          unusual acquisition cost associated with the Zinc Ahead acquisition and
          find it useful to exclude it in order to assess the appropriate level
          of various operating expenses to assist in budgeting, planning and
          forecasting future periods. We believe excluding this deferred
          compensation expense may allow investors to make more meaningful
          comparisons between our recurring operating results and those of other
          companies.


•         Income tax effects on the difference between GAAP and non-GAAP costs
          and expenses. The income tax effects that are excluded relate to the
          imputed tax impact on the difference between GAAP and non-GAAP costs
          and expenses due to stock-based compensation, purchased intangibles,
          and deferred compensation associated with the Zinc Ahead business
          acquisition for GAAP and non-GAAP measures.

Limitations on the use of Non-GAAP financial measures There are limitations to using non-GAAP financial measures because non-GAAP financial measures are not prepared in accordance with GAAP and may be different from non-GAAP financial measures provided by other companies. The non-GAAP financial measures are limited in value because they exclude certain items that may have a material impact upon our reported financial results. In addition, they are subject to inherent limitations as they reflect the exercise of judgments by management about which items are adjusted to calculate our non-GAAP financial measures. We compensate for these limitations by analyzing current and future results on a GAAP basis as well as a non-GAAP basis and also by providing GAAP measures in our public disclosures. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. We encourage investors and others to review our financial information in its entirety, not to rely on any single financial measure to evaluate our business, and to view our non-GAAP financial measures in conjunction with the most directly comparable GAAP financial measures. Beginning with the fiscal quarter ended April 30, 2019, we no longer exclude the effects of capitalization of internal-use software development expenses and the subsequent amortization of the capitalized expenses in our non-GAAP financial measures. Prior periods have been adjusted to reflect this change, and the effect of this change is not material for any period previously presented.

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The following table reconciles the specific items excluded from GAAP metrics in the calculation of non-GAAP metrics for the periods shown below:


                                                      Fiscal year ended January 31,
                                                    2020           2019           2018
Operating income on a GAAP basis                $  286,219     $  222,866     $  157,929
Stock-based compensation expense                   115,906         76,425         54,049
Amortization of purchased intangibles               10,120          6,965          7,790
Deferred compensation associated with Zinc
Ahead acquisition                                        -            343            532
Operating income on a non-GAAP basis            $  412,245     $  306,599     $  220,300

Net income on a GAAP basis                      $  301,118     $  229,832     $  151,177
Stock-based compensation expense                   115,906         76,425         54,049
Amortization of purchased intangibles               10,120          6,965          7,790
Deferred compensation associated with Zinc
Ahead acquisition                                        -            343            532

Income tax effect on non-GAAP adjustments(1) (79,763 ) (58,888 ) (65,255 ) Net income on a non-GAAP basis

$  347,381     $  254,677     $  148,293

Diluted net income per share on a GAAP basis $ 1.90 $ 1.47 $ 0.98 Stock-based compensation expense

                      0.73           0.49           0.35
Amortization of purchased intangibles                 0.06           0.04           0.05
Deferred compensation associated with Zinc
Ahead acquisition                                        -              -              -

Income tax effect on non-GAAP adjustments(1) (0.50 ) (0.37 ) (0.42 ) Diluted net income per share on a non-GAAP basis

$     2.19     $     1.63     $     0.97

_______________

(1)For the years ended January 31, 2020, 2019, and 2018, we used an estimated annual effective non-GAAP tax rate of 21.0%, 21.0%, and 35.0%, respectively. Liquidity and Capital Resources


                                                      Fiscal year ended January 31,
                                                    2020           2019           2018
                                                              (in thousands)

Net cash provided by operating activities $ 437,375 $ 310,827 $ 233,438 Net cash used in investing activities

             (516,910 )     (103,869 )     (154,520 )
Net cash provided by financing activities           10,010         25,910         20,773
Effect of exchange rate changes on cash and
cash equivalents                                    (2,856 )       (2,077 )        3,089

Net change in cash and cash equivalents $ (72,381 ) $ 230,791 $ 102,780

Our principal sources of liquidity continue to be comprised of our cash, cash equivalents and short-term investments, as well as cash flows generated from our operations. At January 31, 2020, our cash, cash equivalents, and short-term investments totaled $1.1 billion, of which $48.7 million represented cash and cash equivalents held outside of the United States. On November 1, 2019, we completed our acquisition of Crossix in exchange for total cash consideration of $427.2 million, which includes the impact of adjustments to purchase price associated with the cash and net working capital of the acquired entity at close, and $0.7 million of pre-combination stock-based compensation expense. On November 7, 2019, we completed our acquisition of Physicians World in exchange for total cash consideration of $41.4 million, which includes the impact of adjustments to purchase price associated with the cash and net working capital of the acquired entity at close.



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Except for certain foreign jurisdictions, our remaining non-U.S. cash and cash
equivalents have been earmarked for indefinite reinvestment in our operations
outside the United States, thus no U.S. current or deferred taxes have been
accrued. We believe our U.S. sources of cash and liquidity are sufficient to
meet our business needs in the United States and do not expect that we will need
to repatriate additional funds we have designated as indefinitely reinvested
outside the United States. Under currently enacted tax laws, should our plans
change and we were to choose to repatriate some or all of the funds we have
designated as indefinitely reinvested outside the United States, such amounts
may be subject to certain jurisdictional taxes.
We have financed our operations primarily through cash generated from
operations. We believe our existing cash, cash equivalents, and short-term
investments generated from operations will be sufficient to meet our working
capital and capital expenditure needs over at least the next 12 months. Our
future capital requirements will depend on many factors including our growth
rate, subscription renewal activity, the timing and extent of spending to
support product development efforts, the expansion of sales and marketing
activities, the ongoing investments in technology infrastructure, the
introduction of new and enhanced solutions, and the continuing market acceptance
of our solutions. We may in the future enter into arrangements to acquire or
invest in complementary businesses, services and technologies, and intellectual
property rights. We may be required to seek additional equity or debt financing.
In the event that additional financing is required from outside sources, we may
not be able to raise it on terms acceptable to us or at all. If we are unable to
raise additional capital when desired, our business, operating results, and
financial condition would be adversely affected.
Cash Flows from Operating Activities
Our largest source of operating cash inflows is cash collections from our
customers for subscription services. We also generate significant cash flows
from our professional services arrangements. The first quarter of our fiscal
year is seasonally the strongest quarter for cash inflows due to the timing of
our annual subscription billings and related collections. Our primary uses of
cash from operating activities are for employee-related expenditures, expenses
related to our computing infrastructure (including salesforce.com and Amazon Web
Services), building infrastructure costs (including leases for office space),
fees for third-party legal counsel and accounting services, and marketing
program costs. Note that our net income reflects the impact of excess tax
benefits related to equity compensation.
Fiscal 2020 Compared to Fiscal 2019. Net cash provided by operating activities
was $437.4 million for the fiscal year ended January 31, 2020. Our cash provided
by operating activities during the fiscal year ended January 31, 2020 primarily
reflected our net income of $301.1 million, adjustments for non-cash items of
$154.4 million, which was offset by a net decrease in our operating assets and
liabilities of $18.2 million. Non-cash charges included $115.9 million of
stock-based compensation expense, $19.9 million of depreciation and amortization
expense, and $3.3 million of accretion of discounts on short-term investments.
The net changes in operating assets and liabilities included an increase of
$97.8 million in deferred revenue resulting primarily from increased orders from
new and existing customers, which was offset by a decrease of $55.5 million in
accounts receivable related to increased collections during the period.
Fiscal 2019 Compared to Fiscal 2018. Net cash provided by operating activities
was $310.8 million for the fiscal year ended January 31, 2019. Our cash provided
by operating activities during the fiscal year ended January 31, 2019 primarily
reflected our net income of $229.8 million, adjustments for non-cash items of
$98.4 million, which was offset by a net decrease in our operating assets and
liabilities of $17.4 million. Non-cash charges included $76.4 million of
stock-based compensation expense, $14.1 million of depreciation and amortization
expense, and $2.4 million of amortization of premiums on short-term investments.
The net changes in operating assets and liabilities included an increase of
$89.4 million in deferred revenue resulting primarily from increased orders from
new and existing customers, which was offset by a decrease of $79.0 million in
accounts receivable related to the seasonal nature of our billings and the
timing of collections.
Cash Flows from Investing Activities
The cash flows from investing activities primarily relate to cash used for the
purchase of marketable securities, net of maturities. We also use cash to invest
in capital assets to support our growth.
Fiscal 2020 Compared to Fiscal 2019. Net cash used in investing activities was
$516.9 million for the fiscal year ended January 31, 2020 resulting primarily
from $448.2 million in cash used for the acquisition of Crossix and Physicians
World, net of cash acquired, $64.4 million in net purchases of marketable
securities, $3.1 million in purchases of property and equipment to support the
growth of our business, and $1.2 million of capitalized internal-use software
development costs.

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Fiscal 2019 Compared to Fiscal 2018. Net cash used in investing activities was
$103.9 million for the fiscal year ended January 31, 2019 resulting primarily
from $94.1 million in net purchases of marketable securities, $8.4 million in
cash used for purchases of property and equipment to support the growth of our
business, and $1.4 million of capitalized internal-use software development
costs.
Cash Flows from Financing Activities
The cash flows from financing activities relate to stock option exercises.
Fiscal 2020 Compared to Fiscal 2019. Net cash provided by financing activities
was $10.0 million for the fiscal year ended January 31, 2020 primarily related
to the proceeds from employee stock option exercises. The decrease was primarily
due to a reduction in stock option exercises activity during the period.
Fiscal 2019 Compared to Fiscal 2018. Net cash provided by financing activities
was $25.9 million for the fiscal year ended January 31, 2019 related to the
proceeds from employee stock option exercises.
Commitments
Our principal commitments consist of obligations for minimum payment commitments
to salesforce.com and leases for office space and data centers. On March 3,
2014, we amended our agreement with salesforce.com. The agreement, as amended,
requires that we meet minimum order commitments of $500 million over the term of
the agreement, which ends on September 1, 2025, including "true-up" payments if
the orders we place with salesforce.com have not equaled or exceeded the
following aggregate amounts within the timeframes indicated: (i) $250 million
for the period from March 1, 2014 to September 1, 2020 and (ii) the full amount
of $500 million by September 1, 2025. We have met our first minimum order
commitment of $250 million and have a remaining purchase commitment of $140.0
million, as of January 31, 2020, that must be made by September 1, 2025.
As of January 31, 2020, the future non-cancelable minimum payments under these
commitments were as follows:
                                                    Payments due by period
                                                                  1-3         3-5       More than
                              Total       Less than 1 year       Years       Years       5 years
                                                        (in thousands)
Salesforce.com commitments  $ 140,025    $            6,525    $      -    $      -    $  133,500
Operating lease obligations    62,515                10,722      18,271      12,655        20,867
Finance lease obligations       1,454                 1,090         364           -             -
Total                       $ 203,994    $           18,337    $ 18,635    $ 12,655    $  154,367



The amounts in the table above are associated with agreements that are
enforceable and legally binding, which specify significant terms including
payment terms, related services, and the approximate timing of the transaction.
Obligations under agreements that we can cancel without a significant penalty
are not included in the table.
We anticipate leasing additional office space in various locations around the
world to support our growth. In addition, our existing lease agreements often
provide us with an option to renew. We expect our future operating lease
obligations will increase as we expand our operations.
Off-Balance Sheet Arrangements
We do not have any relationships with unconsolidated organizations or financial
partnerships, such as structured finance or special purpose entities that would
have been established for the purpose of facilitating off-balance sheet
arrangements or other contractually narrow or limited purposes.

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Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with generally
accepted accounting principles in the United States (GAAP). In the preparation
of these consolidated financial statements, we are required to make estimates
and assumptions that affect the reported amounts of assets, liabilities,
revenues, costs and expenses and related disclosures. On an ongoing basis, we
evaluate our estimates and assumptions. Our actual results may differ from these
estimates under different assumptions or conditions.
We believe that of our significant accounting policies, which are described in
note 1 of the notes to the consolidated financial statements, the following
accounting policies involve a greater degree of judgment and complexity.
Accordingly, these are the policies we believe are the most critical to aid in
fully understanding and evaluating our consolidated financial condition and
results of operations.
Revenue Recognition
We derive our revenues primarily from subscription services and professional
services. Some of our contracts with customers contain multiple performance
obligations. The transaction price is allocated to the distinct performance
obligations on a relative standalone selling price basis. Significant judgment
is sometimes required in developing an estimate of the standalone selling price
for each distinct performance obligation based on our overall pricing
objectives, market conditions and other factors, including other groupings such
as customer type and geography.
Business combinations and Valuation of Goodwill and Acquired Intangible Assets
We allocate the purchase price of acquired companies to tangible and intangible
assets acquired and liabilities assumed based upon their estimated fair values
at the acquisition date. The purchase price allocation process requires
management to make significant estimates and assumptions with respect to the
valuation of intangible assets. Examples of critical estimates in valuing
certain of the intangible assets we have acquired or may acquire in the future
include but are not limited to future expected cash flows, future revenue
growth, margins, customer retention rates, technology life, royalty rates,
expected use of acquired assets, and discount rates. These factors are also
considered in determining the useful life of the acquired intangible assets.
These estimates are based in part on historical experience, market conditions
and information obtained from management of the acquired companies and are
inherently uncertain. Goodwill represents the future economic benefits arising
from other assets acquired in a business combination that are not individually
identified and separately recorded.
Recent Accounting Pronouncements
See note 1 of the notes to the consolidated financial statements included in
Part II, Item 8, "Consolidated Financial Statements and Supplementary Data" of
this Annual Report on Form 10-K, which is incorporated herein by reference for a
summary of recent accounting pronouncements.

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