With the commotion being created due to sudden pandemic attributable to viral attack, considerable revenues are being diverted to the business entities engaged in manufacturing soaps, disinfectants, sanitizers, etc. which have become the tools to fight the battle of infection. Advertisements in such emergency circumstances play a very crucial role not only for the promotion of the product sales but also as a means to create awareness as well as communicate preventive and control measures to the general public.
Regulatory framework of Advertisements in
The advertisements in
The controversial Dettol advertisement
It has been reported by the
In view of the above, the aforesaid advertisement is no longer being broadcasted by
Conclusion
In the commercial scenario where products of various brands compete with each other, advertisements serve as a means to maximize their business prospects by showcasing their quality and the facets included thereby creating an edge over the others. However, it is essential for the broadcasters to ensure that in their race to promote themselves they should neither disparage the goods of any third party or make any false claims.
Moreover, the advertisers and industries should also avoid broadcasting false claims or making claims without support of any evidence and research particularly amid this pandemic, wherein making false and misleading advertisements can also lead to health risks.
Source:
https://indianexpress.com/article/cities/mumbai/after-hindustan-unilever-moves-bombay-hc-dettol-suspends-handwash-ad-6327211/
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