Item 7.01 Regulation FD Disclosure.




As previously announced on March 18 and March 30, 2020, Planet Fitness, Inc.
(the "Company"), in response to the coronavirus outbreak, proactively closed all
of its locations. The Company began reopening its stores on May 1, 2020 in
certain locations where governmental authorities had lifted stay-at-home orders.
In order to promote the health and safety of its team members, members and their
communities as stores are reopened, the Company has developed store reopening
and operating protocols to help address COVID-19 safety. Among other measures,
these new safety protocols include:
•an increased number of sanitization stations available throughout the gym floor
for member use at each store, and those stations have been made more visible
through the use of additional signage;
•the disinfectant used throughout the stores is listed by the Environmental
Protection Agency as being effective against COVID-19;
•team members conducting walk arounds every twenty minutes to clean and sanitize
high-touch areas;
•touchless check-in is available via the free Planet Fitness mobile app;
•certain pieces of cardio equipment are temporarily marked as being out of use
to promote appropriate distance between members while using equipment; and
•new signage has been placed throughout each store to highlight the Company's
sanitization and distancing guidelines.
As of June 1, 2020 the Company had reopened approximately 800 stores across 30
states and one province in Canada. The Company anticipates that an additional
200 stores may be able to open by mid-June. At the locations that have reopened,
the Company has experienced the following results to date:
•overall average membership levels have remained relatively consistent compared
to the day the store reopened, while both joins and cancels have increased
compared to the same time period last year;
•store usage (number of visits per store) at reopened stores that have been open
at least two weeks has increased between the date of reopening and May 31, 2020,
with usage indexing at approximately 60% compared to the same time period last
year; and
•Black Card membership percentage for new joins has been approximately 60%,
which is consistent with historical levels.
In accordance with General Instruction B.2 of Form 8-K, the information in this
Current Report on Form 8-K shall not be deemed "filed" for the purpose of
Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the
liabilities of that section, nor shall it be deemed incorporated by reference in
any filing under the Securities Act of 1933.
Forward-Looking Statements
This Current Report on Form 8-K contains certain forward-looking statements
within the meaning of the federal securities laws, which involve risks and
uncertainties. Forward-looking statements include the Company's expected store
openings and other statements, estimates and projections that do not relate
solely to historical facts. Forward-looking statements can be identified by
words such as "anticipate" "believe," "expect," "plan," "future," "strategy" and
similar references to future periods, although not all forward-looking
statements include these identifying words. Forward-looking statements are not
assurances of future performance. Instead, they are based only on the Company's
current beliefs, expectations and assumptions regarding the future of the
business, future plans and strategies, projections, anticipated events and
trends, the economy and other future conditions. Because forward-looking
statements relate to the future, they are subject to inherent uncertainties,
risks and changes in circumstances that are difficult to predict and many of
which are outside of the Company's control. Actual results and financial
condition may differ materially from those indicated in the forward-looking
statements. Important factors that could cause our actual results to differ
materially include risks and uncertainties associated with the duration and
impact of COVID-19, which has resulted in store closures and may give rise to or
heighten one or more of the other risks and uncertainties described herein,
competition in the fitness industry, the Company's and franchisees' ability to
attract and retain new members, the Company's and franchisees' ability to
identify and secure suitable sites for new franchise stores, changes in consumer
demand, changes in equipment costs, the Company's ability to expand into new
markets domestically and internationally, operating costs for the Company and
franchisees generally, availability and cost of capital for franchisees,
acquisition activity, developments and changes in laws and regulations, our
substantial increased indebtedness as a result of our refinancing and
securitization transactions and our ability to incur additional indebtedness or
refinance that indebtedness in the future, our future financial performance and
our ability to pay principal and interest on our indebtedness, our corporate
structure and tax receivable agreements, failures, interruptions or security
breaches of the Company's information systems or technology, general economic
conditions and the other factors described in the Company's annual report on
Form 10-K for the year ended December 31, 2019, quarterly report on Form 10-Q
for the quarter ended March 31, 2020, and the Company's other filings with the
Securities and Exchange Commission. In light of the significant risks and
uncertainties inherent in forward-looking statements, investors should not place
undue reliance on forward-looking statements, which reflect the Company's views
only as of the date of this press release. Except as required by law, neither
the Company nor any of its affiliates or representatives undertake any
obligation to provide additional information or to correct or update any
information set forth in this Current Report on Form 8-K, whether as a result of
new information, future developments or otherwise.

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