Forward-Looking Statements



The following discussion and analysis of our financial condition and results of
operations should be read together with the consolidated financial statements
and related notes that are included elsewhere in this Quarterly Report on Form
10-Q and in our Annual Report on Form 10-K for the year ended December 31, 2019.
This discussion contains forward-looking statements based upon current
expectations that involve risks and uncertainties. Our actual results may differ
materially from those anticipated in these forward-looking statements as a
result of various factors, including those discussed under "Risk Factors," set
forth in Part II, Item 1A of this Quarterly Report on Form 10-Q and in Part I,
Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2019.
See "Special Note Regarding Forward-Looking Statements" above at page 1.

Overview

Veritone, Inc. (collectively with our subsidiaries, referred to as "Veritone,"
"Company," "we," "our," and "us") is a provider of artificial intelligence
("AI") solutions, including our proprietary AI platform, aiWARE™, digital
content management solutions and content licensing services. We also operate a
full-service media advertising agency and our VeriAds Network™.



The following is a discussion and analysis of certain factors that have affected
our results of operations and financial condition during the periods included in
the accompanying condensed consolidated financial statements. In this
discussion, we refer to our media advertising agency and our VeriAds Network as
our advertising business, our content licensing and live events services as our
aiWARE content licensing and media services, and our aiWARE platform and digital
content management offerings as our aiWARE SaaS solutions.



Impact of the Coronavirus ("COVID-19") Pandemic





The COVID-19 outbreak emerged in late 2019 and was declared a global pandemic by
the World Health Organization on March 11, 2020. The COVID-19 pandemic, and the
actions being taken by governments worldwide to mitigate the public health
consequences of the pandemic, have significantly impacted the global economy.
For most of the first quarter of 2020, our results reflect historical trends and
seasonality. However, in March 2020 and throughout the second quarter of 2020,
we began to experience a reduction in the demand for certain of our products and
services. In particular, net revenues from our aiWARE content licensing and
media services business, which typically has significant revenues driven by
major live sporting events, were negatively impacted in the first six months of
2020 compared with the same period in 2019, due to the cancellation or
postponement of substantially all major live sporting events in the United
States. Even though major sporting events are starting to resume, it is still
uncertain as to whether sports leagues will be able to navigate through COVID-19
health concerns and complete their respective seasons and whether postponed
events will be rescheduled. Future cancellations of live sporting events would
further reduce demand for our services, and it could have a material adverse
impact on our net revenues generated from our aiWARE content licensing and media
services business in the third quarter of 2020, and such impact could continue
in future quarters.



We expect the pandemic to affect some of our customers, which may further reduce
the demand and/or delay purchase decisions for our products and services, and
may additionally impact the creditworthiness of customers. We have assessed the
potential credit deterioration of our customers due to changes in the
macroeconomic environment and has determined that no additional allowance for
doubtful accounts was necessary due to credit deterioration as of June 30, 2020.



The extent to which the COVID-19 pandemic and the related macroeconomic
conditions may continue to affect our financial condition or results of
operations is uncertain. While our advertising and aiWARE SaaS solutions
businesses did not experience decreases in net revenues in the first six months
of 2020 compared with the same period in 2019, the severity and duration of the
pandemic and the resulting macroeconomic conditions are difficult to predict,
and our revenues and operating results may be negatively impacted in future
periods. The extent of the impact on our operational and financial performance
will depend on various factors, including the duration and spread of the
outbreak; advances in testing, treatment and prevention; the impact of
government measures to contain the virus; and related government stimulus
actions. Due to the nature of our business, the effect of the COVID-19 pandemic
may not be fully reflected in its results of operations until future periods.
The most significant risks to our business and results of operations arising
from the COVID-19 pandemic are discussed in Part II, Item 1A (Risk Factors) of
our Quarterly Report on Form 10-Q for the quarter ended March 31, 2020.



In response to the COVID-19 pandemic, we have taken actions to reduce expenses,
including discontinuing non-essential services and instituting controls on
travel, entertainment and other expenses. We will continue to evaluate further
cost-cutting measures and whether improved efficiencies can be obtained in our
workforce. In addition, in compliance with government mandates, we have
temporarily closed our offices and initiated a work from home policy.



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Sales of Common Stock





During the three months ended June 30, 2020 and 2019, we sold an aggregate of
199,109 and 1,006,663 shares, respectively, of our common stock pursuant to the
Equity Distribution Agreement that we entered into with JMP Securities LLC in
June 2018 (the "Equity Distribution Agreement"). We received net proceeds from
such sales of approximately $3.0 million and $8.1 million during the three
months ended June 30, 2020 and 2019, respectively, after deducting commissions
of $0.1 million and $0.2 million, respectively, paid to JMP Securities LLC. The
terms of the Equity Distribution Agreement are discussed under the heading
"Capital Resources" below.



Key Performance Indicators

We track key performance indicators ("KPIs") for our advertising agency business
and our aiWARE SaaS solutions business. We do not currently track KPIs for our
aiWARE content licensing and media services business beyond our reported net
revenues for that business. We evaluate the KPIs that are most relevant to our
businesses periodically, and beginning in the first quarter of 2020, we made
changes to the KPIs that we track for each business.

The KPIs for our advertising agency business include: (i) average gross billings
per active client, and (ii) net revenue. The key performance indicators for our
aiWARE SaaS solutions business include: (i) total accounts on the platform, (ii)
new bookings, (iii) total contract value of new bookings, and (iv) net revenue.

In the tables below, the 'net revenues during quarter' amounts for the periods
in 2019 reflect amounts reported using the revenue recognition guidance of Topic
605, Revenue Recognition, and the 'net revenues during the quarter' amounts for
the periods in 2020 reflect amounts reported using the revenue guidance in Topic
606, Revenue from Contracts with Customers, following our adoption of Topic 606.
For additional information about our revenue recognition accounting policies,
see Recently Adopted Accounting Pronouncements in Note 2 to the Notes to the
Condensed Consolidated Financial Statements including in this Quarterly Report
on Form 10-Q.

Advertising KPI Results

The following table sets forth the results for each of the KPIs for our advertising agency business.





                                                                  Quarter Ended
                                   Mar 31,      Jun 30,       Sept 30,      Dec 31,      Mar 31,      Jun 30,
                                     2019         2019          2019          2019         2020         2020
Average gross billings per
active client (in 000's)(1)        $    469     $    488     $      490     $    511     $    533     $    614
Net revenues during quarter (in
000's)                             $  5,714     $  5,842     $    6,197     $  6,517     $  5,881     $  6,140

(1) For each quarter, reflects the average gross quarterly billings per client

over the twelve month period through the end of such quarter for clients


        that are active during such quarter.




Our advertising business has experienced and may continue to experience
volatility in net revenues due to a number of factors, including: (i) the timing
of new large client wins; (ii) loss of clients who choose to replace our
services by bringing their advertising placement in-house; (iii) clients who
experience reductions in their advertising budgets due to issues with their own
businesses; (iv) losses of clients who change providers from time to time based
largely on pricing; and (v) the seasonality of the campaigns for certain large
clients. Our advertising business also relies on certain large key clients and
we have historically generated a significant portion of our net revenues from a
few major clients. As we continue to grow and diversify our client base, we
expect that our dependency on a limited number of large clients will be
minimized.



aiWARE SaaS Solutions KPI Results





The following table sets forth the results for each of the KPIs for our aiWARE
SaaS solutions business.



                                                           Quarter Ended
                                   Mar 31,      Jun 30,       Sept 30,      Dec 31,      Mar 31,      Jun 30,
                                     2019         2019          2019          2019         2020         2020
Total accounts on platform at
quarter end                             911          941            980        1,069        1,587        1,753
New bookings received during
quarter (in 000's)(1)              $  1,316     $  1,351     $    1,384     $  2,522     $  1,397     $  2,319
Total contract value of new
bookings received during quarter
(in 000's)(2)                      $  2,092     $  1,351     $    1,724     $ 12,872     $  2,312     $  2,502
Net revenues during quarter (in
000's)                             $  2,754     $  2,677     $    2,350     $  2,872     $  3,108     $  3,002

(1) Represents the contractually committed fees payable during the first 12

months of the contract term, or the non-cancellable portion of the

contract term (if shorter), for new contracts received in the quarter,

excluding any variable fees under the contract (i.e., fees for cognitive

processing, storage, professional services and other variable services).

(2) Represents the total fees payable during the full contract term for new

contracts received in the quarter (including fees payable during any

cancellable portion and an estimate of license fees that may fluctuate

over the term), excluding any variable fees under the contract (i.e., fees


        for cognitive processing, storage, professional services and other
        variable services).




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As we grow our aiWARE SaaS solutions business, we expect that our KPI results
will be impacted in different ways based on our customer profiles and the nature
of their use of our aiWARE SaaS solutions in certain target markets. For
example, in the government, legal and compliance markets, use of our aiWARE SaaS
solutions is often project-based and, accordingly, in a given period, we may
experience significant increases or decreases in net revenue without any
significant change in total accounts or new bookings. The timing of large
contract renewals and the variable versus fixed fee nature of certain contracts
will impact the amount of new bookings and the total contract value of new
bookings from quarter to quarter. As such, our results for different KPIs may
fluctuate significantly within the same period, and the result for a particular
KPI in one period may not be indicative of the results that we will achieve for
that KPI in future periods.







Results of Operations

The following table sets forth items from our condensed consolidated statements
of operations and comprehensive loss for the three and six months ended June 30,
2020 and 2019, presented as a percentage of revenue:



                                           Three Months Ended          Six Months Ended
                                                June 30,                   June 30,
                                           2020           2019         2020         2019
Net revenues                                 100.0 %       100.0 %      100.0 %      100.0 %
Cost of revenues                              32.6          37.2         32.3         34.6
Gross profit                                  67.4          62.8         67.7         65.4
Operating expenses:
Sales and marketing                           41.2          52.5         43.4         51.6
Research and development                      27.9          51.8         30.2         54.5
General and administrative                    85.5          94.9         90.9         95.7
Total operating expenses                     154.6         199.2        164.5        201.8
Loss from operations                         (87.2 )      (136.4 )      (96.8 )     (136.4 )
Other income (expense), net                   (1.8 )         0.4         (0.4 )        1.1
Loss before provision for income taxes       (89.0 )      (136.0 )      (97.2 )     (135.3 )
Provision for income taxes                       -             -            -            -
Net loss                                     (89.0 )      (136.0 )      (97.2 )     (135.3 )




Three and Six Months Ended June 30, 2020 Compared with Three and Six Months
Ended June 30, 2019

Net Revenues



                         Three Months Ended                                          Six Months Ended
(dollars in
thousands)                    June 30,                                                   June 30,
                          2020          2019        $ Change       % Change 

2020 2019 $ Change % Change Advertising

$    7,038     $  5,842     $    1,196           20.5 %     $ 13,039     $ 11,556     $   1,483           12.8 %
aiWARE SaaS
Solutions                   3,002        2,677            325           12.1 %        6,110        5,431           679           12.5 %
aiWARE Content
Licensing and Media
Services                    3,228        3,751           (523 )        (13.9 )%       6,023        7,408        (1,385 )        (18.7 )%
Net revenues           $   13,268     $ 12,270     $      998            8.1 %     $ 25,172     $ 24,395     $     777              3 %




The increases in advertising net revenues in the second quarter and first six
months of 2020 compared with the corresponding prior year periods were due
primarily to revenues generated from our VeriAds Network, which we launched in
late 2019. Revenues from our VeriAds Network totaled $898 and $1,018 for the
three and six months ended June 30, 2020, respectively, for which we had no
corresponding revenues in the 2019 periods.



aiWARE SaaS solutions net revenues increased in the second quarter of 2020
compared with the corresponding prior year period due primarily to our initial
sales to a customer in the energy market of services related to the integration
of specialized aiWARE technology with the customer's solar installations. aiWARE
SaaS solutions net revenues increased in the first six months of 2020 compared
with the corresponding prior year period due primarily to increased revenues in
the media and entertainment market as we added new customers and expanded our
services to some existing customers, as well as to our initial sales into the
energy market in the second quarter of 2020.



Net revenues from our aiWARE content licensing and media services business,
which typically has significant revenue driven by major sporting events, were
negatively impacted in the second quarter and first six months of 2020 compared
with the prior year periods due to the cancellation or postponement of
substantially all major sporting events from March 2020 through June 2020 as a
result of the COVID-19 pandemic.



                                       21

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Net revenues in our advertising business are impacted by the timing of
particular advertising campaigns of our major clients, in many cases due to the
seasonal nature of their advertising activities. In our aiWARE SaaS solutions
business, revenues from customers in certain markets, particularly in the
government, legal and compliance market, are often project-based and are
impacted by the timing of projects. Net revenues from our aiWARE content
licensing and media services are impacted by the timing of major sporting events
throughout the year. As such, in general, we expect that our net revenues from
these businesses and markets may fluctuate significantly from period to period.



In addition, we anticipate that our revenues in future periods could be
significantly impacted by the macroeconomic conditions resulting from the
COVID-19 pandemic. In particular, even though major sporting events are starting
to resume, it is still uncertain as to whether sports leagues will be able to
navigate through COVID-19 health concerns and complete their respective seasons
and whether postponed events will be rescheduled. Due to this uncertainty, we
may continue to experience a reduction in demand for our services, which may
have a material adverse impact on our net revenues from our aiWARE content
licensing and media services business in the third quarter of 2020, and such
impact could continue in future quarters.

Cost of Revenues; Gross Profit and Gross Margin





                           Three Months Ended                                         Six Months Ended
(dollars in thousands)          June 30,                                                  June 30,
                            2020          2019        $ Change       % Change         2020         2019        $ Change       % Change
Cost of revenues         $    4,325      $ 4,562     $     (237 )         -5.2 %    $  8,136     $  8,434     $     (298 )         (3.5 )%
Gross profit                  8,943        7,708          1,235           16.0 %      17,036       15,961          1,075            6.7 %
Gross margin                     67 %         63 %                                        68 %         65 %




The increase in gross margins in the three and six months ended June 30, 2020
compared with the corresponding prior year periods is primarily the result of a
decrease in platform costs year over year.



Operating Expenses



                               Three Months Ended                                        Six Months Ended
(dollars in thousands)              June 30,                                                 June 30,
                                2020          2019       $ Change       %

Change 2020 2019 $ Change % Change Sales and marketing $ 5,460 $ 6,448 (988 ) (15.3 )% $ 10,920 $ 12,581 $ (1,661 ) (13.2 )% Research and development 3,696 6,351 (2,655 ) (41.8 )% 7,598 13,289 (5,691 ) (42.8 )% General and administrative 11,343 11,645 (302 )

(2.6 )% 22,886 23,335 (449 ) (1.9 )% Total operating expenses $ 20,499 $ 24,444 (3,945 ) (16.1 )% $ 41,404 $ 49,205 $ (7,801 ) (15.9 )%






Sales and Marketing. The decreases in sales and marketing expenses in the three
and six months ended June 30, 2020 compared with the corresponding prior year
periods were due primarily to decreases in compensation costs resulting from our
focused spending reductions. As a percentage of net revenues, sales and
marketing expenses declined to 41% and 43% in the three and six months ended
June 30, 2020, respectively, from 53% and 52% in the corresponding prior year
periods.

Research and Development. The decreases in research and development expenses in
the three and six months ended June 30, 2020 compared with the corresponding
prior year periods were due primarily to decreases in compensation costs
resulting from our focused spending reductions. These decreases were also due to
the contingent payments made to the former stockholders of Machine Box during
the three and six months ended June 30, 2019, of $0.6 million and $1.5 million,
respectively, which did not recur in the current year periods, and to a decrease
in platform and cognitive processing related costs. As a percentage of net
revenues, research and development expenses declined to 28% and 30% in the three
and six months ended June 30, 2020, respectively, from 52% and 54% in the
corresponding prior year periods.

General and Administrative. The decreases in general and administrative expenses
in the three and six months ended June 30, 2020 compared with the corresponding
prior year periods were due primarily to a decrease in stock-based compensation
expense.

We intend to continue to invest in the development of our AI capabilities and
enhancement of our aiWARE SaaS solutions and services, and in our sales and
marketing efforts in order to drive greater awareness of our offerings, gain new
customers and grow our business. However, we plan to manage our operating
expenses prudently, particularly in light of the current uncertainties arising
from the COVID-19 pandemic. In November 2019, we realigned our business and
functional teams to achieve operational efficiencies, implemented computing cost
reductions, and completed enhancements to our aiWARE operating system that we
expect will improve computing efficiency. We believe that these initiatives and
our ongoing cost management efforts will support the next phase of our growth
strategy while reducing our expenses and improving our financial performance.

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Other Income (Expense), Net



For both the three and six months ended June 30, 2020, other expense, net was
comprised primarily of warrant expense of $0.2 million. For the three and six
months ended June 30, 2019, other income, net was comprised primarily of
interest income on investments in money market funds, which totaled $0.2 million
and $0.3 million, respectively.

Liquidity and Capital Resources



Our principal sources of liquidity are our cash and cash equivalents, which
totaled $50.1 million as of June 30, 2020 and $44.1 million as of December 31,
2019. The increase in our cash and cash equivalents in the six months ended
June 30, 2020 was due primarily to the increase in cash collected from
advertising clients of $9.2 million, $6.5 million in proceeds from common stock
offerings and $2.1 million in proceeds from the exercise of stock warrants,
which offset our Non-GAAP net loss of $12.4 million.

Cash Flows



A summary of cash flows from our operating, investing and financing activities
is shown in the table below.



                                                                Six Months Ended
(in thousands)                                                      June 30,
                                                               2020         2019
Cash used in operating activities                            $ (2,777 )   $ (16,606 )
Cash provided by investing activities                              26       

7,048


Cash provided by financing activities                           8,767       

12,192

Net increase in cash, cash equivalents and restricted cash $ 6,016 $


  2,634




Operating Activities

Our operating activities used cash of $2.8 million in the six months ended June
30, 2020, due primarily to our net loss of $24.5 million, adjusted by
$12.3 million in non-cash expenses, including $8.6 million in stock-based
compensation expense, and an increase of $9.2 million of cash received from
advertising clients for future payments to vendors. Our business strategy
includes decreasing operational costs while investing in the development of our
AI capabilities and enhancement of our aiWARE SaaS solutions and services to
grow our business and future revenues. We gauge the amount of cash utilized in
these efforts using the Non-GAAP net loss metric, as presented below under the
heading "Non-GAAP Financial Measure." Our use of cash as measured by Non-GAAP
net loss decreased to $12.4 million for the six months ended June 30, 2020 from
$18.5 million for the six months ended June 30, 2019, due primarily to the
initiatives that we commenced in the fourth quarter of 2019 to decrease our
operating costs, including headcount reductions and enhancements to our software
architecture, which have resulted in lower cloud computing costs.

Our operating activities used cash of $16.6 million in the six months ended June 30, 2019, due primarily to our net loss of $33.0 million, adjusted by $14.0 million in non-cash expenses, including $11.3 million in stock-based compensation expense.

Investing Activities

Our investing activities consisted of minimal amounts for the sale of equipment and capital expenditures in the six months ended June 30, 2020.



Our investing activities provided cash of $7.0 million in the six months ended
June 30, 2019. Net cash provided by investing activities consisted primarily of
proceeds from maturing marketable securities, which were used to fund a portion
of the cash used in our operating activities, offset in part by $0.9 million of
cash paid to the former stockholder of Performance Bridge as additional earnout
consideration and $0.5 million of cash paid to acquire software.

Financing Activities



Our financing activities provided cash of $8.8 million in the six months ended
June 30, 2020. Net cash provided by financing activities consisted of
$6.5 million in net proceeds received from our sales of common stock, $2.1
million in proceeds received from the exercise of stock warrants and
$0.1 million received from the exercise of stock options and purchases of shares
under our ESPP. Proceeds received from loans under the Paycheck Protection
Program in April 2020 were repaid in full in May 2020.

Our financing activities provided cash of $12.2 million in the six months ended
June 30, 2019. Net cash provided by financing activities consisted of
$11.8 million in net proceeds received from our sales of common stock and
$0.4 million received from the exercise of stock options and purchases of shares
under our ESPP.

                                       23

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Capital Resources



In June 2018, we entered into an Equity Distribution Agreement with JMP
Securities LLC, as sales agent ("JMP Securities"), pursuant to which we may
offer and sell, from time to time, through JMP Securities, shares of our common
stock having an aggregate offering price of up to $50.0 million, of which $18.5
million remains available for sale as of the date of this filing. Subject to the
terms and conditions of the Equity Distribution Agreement and satisfaction of
certain conditions, JMP Securities will use commercially reasonable efforts,
consistent with its normal trading and sales practices, applicable state and
federal law, rules and regulations, and the rules of The Nasdaq Global Market,
to sell shares of our common stock from time to time based upon our
instructions, including any price, time or size limits that we specify, in any
method deemed to be an "at the market offering" as defined in Rule 415(a)(4) of
the Securities Act. We will pay JMP Securities a commission of 3.0% of the
aggregate gross proceeds from each sale of shares.

We are not obligated to sell any shares under the Equity Distribution Agreement.
The Equity Distribution Agreement may be terminated by JMP Securities or us at
any time upon notice to the other party, or by JMP Securities at any time in
certain circumstances, including the occurrence of a material adverse change in
our business or financial condition that makes it impractical or inadvisable to
market our shares or to enforce contracts for the sale of the shares.

As of June 30, 2020, we had no outstanding debt obligations.

We have no present agreements or commitments with respect to any material acquisitions of businesses or technologies or any other material capital expenditures.



We have generated significant losses since inception and expect to continue to
generate losses for the foreseeable future. Also, we will continue to evaluate
potential acquisitions of, or investment in, companies or technologies that
complement our business, and those acquisitions may require the use of cash.
However, we believe that our current cash and cash equivalents balances will be
sufficient to fund our operations in the ordinary course of business for at
least the next twelve months from the date of this filing. However, we do not
expect that our current cash and cash equivalents will be sufficient to support
the development of our business to the point at which we have positive cash
flows from operations. We plan to meet our future needs for additional capital
through equity and/or debt financings, particularly if we use cash to finance
any acquisitions or investments in the future. Equity financings may include
sales of common stock under the Equity Distribution Agreement. We currently have
no available lines of credit for future borrowings. Future equity or debt
financing may not be available on favorable terms or at all. If we are unable to
obtain adequate financing or financing on terms satisfactory to us when
required, our ability to continue to support our business growth, scale our
infrastructure, develop product enhancements and respond to business challenges
could be significantly impaired. If we are able to obtain additional financing,
it may contain undue restrictions on our operations, in the case of debt
financing, or cause substantial dilution for our stockholders, in the case of
equity financing.

Off-Balance Sheet Arrangements

We have not entered into any off-balance sheet arrangements and do not have any holdings in variable interest entities.


                                       24

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Non-GAAP Financial Measure



We have presented a measure of Non-GAAP net loss in the discussion of our cash
flows above. The items excluded from Non-GAAP net loss are detailed in the
reconciliation below. Non-GAAP net loss is not a financial measure calculated
and presented in accordance with U.S. generally accepted accounting principles
("GAAP") and should not be considered as an alternative to net income (loss),
operating income (loss) or any other financial measures so calculated and
presented, nor as an alternative to cash flow from operating activities as a
measure of liquidity. Other companies (including our competitors) may define
Non-GAAP net loss differently. We have presented Non-GAAP net loss because
management believes it to be an important supplemental measure of performance
that is commonly used by securities analysts, investors and other interested
parties in the evaluation of companies in our industry, and believes that it
provides a useful comparison of our current period financial results to our
historical and future financial results. Management also uses this information
internally for forecasting and budgeting. This non-GAAP measure may not be
indicative of our historical operating results or predictive of our potential
future results. Investors should not consider Non-GAAP net loss in isolation or
as a substitute for analysis of our results as reported in accordance with GAAP.



                                          Three Months Ended           Six Months Ended
(in thousands)                                 June 30,                    June 30,
                                          2020          2019          2020          2019
Reconciliation of Net Loss to
Non-GAAP Net Loss:
Net loss                                $ (11,793 )   $ (16,691 )   $ (24,477 )   $ (32,997 )
Provision for income taxes                      2             6             5            15
Depreciation and amortization               1,602         1,586         3,206         2,719
Stock-based compensation expense            4,131         5,255         8,587        10,058
Change in fair value of warrant
liability                                     202            37           200            50
Issuance of warrants                          102             -           102             -
Gain on sale of asset                           -             -           (56 )           -
Interest expense                                9             -             9             -
Machine Box contingent payments                 -           530             -         1,447
Machine Box earn-out fair value
adjustment                                      -            70             -            70
Performance Bridge earn-out fair
value adjustment                                -             -             -           139
Non-GAAP Net Loss                       $  (5,745 )   $  (9,207 )   $ 

(12,424 ) $ (18,499 )

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