mBank's new transactional service, built from scratch, has now been launched. Along with it, the bank has refreshed its image with a completely new logo, which will replace BRE Group's other brands later this year. mBank is also launching the new Premium Offer for affluent customers as well as a "starter" offering.
The changes in the BRE Group announced over the past months begin with retail banking. mBank's new logo, which individual customers will experience as of 4 June (among others on the new information website mBank.pl), will showcase the launch of the all-new transactional service previously known as the "new mBank project." A broader offer which combines existing and new features will initiate the process of integration of BRE Bank brands under one single brand: mBank, which will replace the existing brands: mBank, MultiBank and BRE Bank.
One Bank: mBank
"The times we live in require significant flexibility and simplicity. In this context, the mBank brand selected from a range of brands in our portfolio is the best. A global Value-D study (by Millward Brown SMG/KRC) suggests that the brand is very strong, also globally. It is legible, flexible and comprehensible everywhere. It still has a large potential. I do believe that it will take us forward in the long term as one of the drivers of our winning market position," said Cezary Stypu