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Certona : Surpasses 100 Billion Milestone on Real-Time Personalized Experiences

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09/13/2018 | 06:02pm CET

Certona®, the leader in real-time, AI-powered omnichannel personalization for the world’s largest B2C and B2B brands and retailers, announced it now generates over 100 billion personalized experiences monthly, a significant milestone for both the company and the personalization industry. The achievement caps a series of organizational developments and advancements that has positioned the industry leader for scaled growth.

The milestone accomplishment is fueled by over 154 new contracts over the past 12 months. Certona attributes its extended success to innovation in data science, product diversity, feature depth, and an unyielding commitment to client success. Certona also credits its continual growth to expansion efforts in business-to-business ecommerce, grocery, and restaurants.

“This is a tremendously exciting time for Certona,” said Meyar Sheik, CEO and Co-founder of Certona. “We’ve experienced a great deal of growth over the years and celebrated a variety of industry-first achievements. The 100 billion milestone is significant in that it reflects not only success within Certona but a significant expansion of orchestrated personalization as part of holistic customer experience. We’re now poised to capitalize on and scale our success at an even greater pace.”

In addition to being named a Leader in Gartner’s Magic Quadrant for Personalization Engines, Certona was again ranked #1 Personalization Provider to the Top 1000 by Internet Retailer for 2018, serving 30 of the Top 100 retailers, and leader for 10 consecutive years to the Top 500.

“Our core ability to create and serve real-time individualization was designed and built to scale,” said Dr. Geoffrey Hueter, CTO and Co-founder of Certona. “We provide personalization to the largest global brands who require the highest level of performance with the most amount of variables. To help our clients deliver a holistic, integrated experience for their customers, we will continue investing in our infrastructure to stay ahead of personalization demand."

Certona will be exhibiting at Shop.org, located at the Venetian in Las Vegas, from September 12-14. The company encourages all attendees to join Certona CEO Meyar Sheik on Thursday, September 13 at 3:45 p.m. as he leads a discussion on proven personalization use cases that increase revenue for digital commerce brands in various industries, including beauty, fast fashion, home improvement, active wear, outdoor sports gear, B2B, and grocery.

About Certona

Certona Corporation, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, powers over 100 billion unique experiences each month. Trusted by more than 500 brands and retailers in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.


© Business Wire 2018
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