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Eckrich Announces Partnership with the College Football Playoff

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07/18/2016 | 01:36pm EDT

LISLE, Ill., July 18, 2016 (GLOBE NEWSWIRE) -- Eckrich announced today a multifaceted college football campaign led by a partnership with the College Football Playoff to become the Official Smoked Sausage and Deli Meat sponsor of the 2017 College Football Playoff.

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Eckrich is launching the Road to the National Championship sweepstakes* where 14 lucky fans around the country will have the chance to throw for $1 Million at some of the biggest college football games of the year including the 2017 National Championship Game in Tampa, FL.  Fans can look for specially marked packages of Eckrich Smoked Sausage and go to www.EckrichFootball.com to enter for their chance to win.

As the Official Smoked Sausage and Deli Meat sponsor of the College Football Playoff, Eckrich will have use of the College Football Playoff logos to promote the Road to the National Championship sweepstakes through experiential marketing, public relations and special-edition packaging on select Eckrich products.

“We are happy to welcome Eckrich to our sponsor family,” said Bill Hancock, Executive Director College Football Playoff.  “College football fans will enjoy this interactive promotion and will be grateful for the opportunity to engage with their favorite sport throughout the season and at the National Championship Game.” Eckrich is a brand of Smithfield Foods.

“College football continues to grow and host some of the most exciting sporting events across the country,” said Chuck Gitkin, Senior Vice President Marketing, of Smithfield Foods.  “Eckrich has been involved with college football through a relationship with ESPN College GameDay analyst Kirk Herbstreit the past nine years.  We are now thrilled to launch the Eckrich Road to the National Championship campaign which will allow us to connect with even more college football fans from August to January both in-store and at the games.”
                                                          
For more information about the Eckrich Road to the National Championship $1 Million Challenge sweepstakes and to see a list of games on the weekly schedule, visit www.EckrichFootball.com.

* NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF SPECIFIC STATES WITHIN THE 50 UNITED STATES (D.C.) WHO ARE THE AGE OF MAJORITY IN THEIR STATE OF RESIDENCE AT THE TIME OF ENTRY.  VOID WHERE PROHIBITED. Sweepstakes ends 12/11/16. For complete Official Rules, prize descriptions and odds disclosure, visit www.eckrichfootball.com. The $1,000,000 prize will be awarded as a 40-year annuity for which the winner will receive $25,000 annually for 40 years. Sponsor: Armour-Eckrich Meats LLC, 4225 Naperville Rd., Lisle, IL 60532

About Eckrich 
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Ind. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.eckrich.com.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®.  Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Contact:
Jeff Dennison
Breaking Limits for Eckrich
2137 South Blvd., Suite 200
Charlotte, N.C. 28203
Direct: 704-766-9061
Cell: 704-252-3356
E-Mail: jdennison@breakinglimits.net

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© GlobeNewswire 2016
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