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ExxonMobil : Forms New Partnership with Five-Time NBA® All-Star Anthony Davis

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04/03/2018 | 09:03am EDT

The multi-year marketing partnership begins with Davis as the hero of the new Mobil 1TM Annual Protection motor oil advertising campaign

Today, ExxonMobil and NBA® All-Star Anthony Davis, announced an exciting new partnership. Davis, one of the top players in the NBA, will play a leading role in the Mobil 1TM brand marketing campaign, helping to highlight the latest products and innovations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180403005081/en/

Davis will star in the new national advertising campaign for Mobil 1 Annual Protection, which provid ...

Davis will star in the new national advertising campaign for Mobil 1 Annual Protection, which provides drivers proven protection for 20,000 miles between oil changes, ensuring less money and time is spent changing motor oil. (Photo: Business Wire)

Davis will star in the new national advertising campaign for Mobil 1 Annual Protection, which provides drivers proven protection for 20,000 miles between oil changes, ensuring less money and time is spent changing motor oil. Hitting screens in April, the latest set of commercials will see Davis star in a series of advertising spots highlighting the benefits of Mobil 1 Annual Protection.

Davis will follow in the footsteps of basketball Hall-of-Famer Dikembe Mutombo, who memorably appeared in the spots alongside Kevin Harvick in 2017. Davis will participate in upcoming campaigns, promotions, endorsements and content on behalf of the Mobil 1 brand.

“We are delighted for our partnership with Anthony Davis and his ability to reach a new group of passionate basketball fans and consumer base,” said Rebecca Pearson, North America Marketing Manager at ExxonMobil. “Anthony is known for his great defense, which makes him the perfect person to spotlight the outstanding engine protection of Mobil 1 Annual Protection to consumers. We are looking forward to a long and successful relationship together.”

“It’s an honor to partner with ExxonMobil to help promote Mobil 1 motor oil,” said Davis, who has twice led the NBA in blocked shots. “I use Mobil 1 because just like I take pride in my defense on the court, ExxonMobil engineers take pride in ensuring that their motor oil provides outstanding performance and protection for a vehicle’s engine. I hope everyone enjoys our new commercials – they will certainly raise some eyebrows.”

The announcement of the partnership with Davis continues a journey that began in 2016 when ExxonMobil was first announced as the Official Motor Oil of the NBA in both the United States and China. This relationship was heavily leveraged in the inaugural marketing campaign for Mobil 1 Annual Protection in 2017.

For more information on Mobil 1 Annual Protection motor oil, visit mobiloil.com.

About Mobil 1

The world's leading synthetic motor oil brand, Mobil 1™ features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.

For more information, visit mobiloil.com, on Twitter @Mobil1 and, on Facebook, www.facebook.com/mobil1.

Mobil and Mobil 1 are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.


© Business Wire 2018
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