Gigya Presents a New Approach to Customer Consent and Preference Management at SAP® Hybris® Live: Global Summit
10/17/2017 | 03:02am EST
MOUNTAIN VIEW, Calif., Oct. 17, 2017 (GLOBE NEWSWIRE) -- Gigya, a leader in customer identity and access management (CIAM), today announced that it will be showcasing its new Gigya Enterprise Preference Manager product at the SAP® Hybris® Live: Global Summit, Oct. 17 to 19 in Barcelona, at stand P23.
Also, Gigya CEO Patrick Salyer will speak at the summit in a session titled “Fuel Trusted Customer Relationships with Personalization, Preference & Privacy” on Wednesday, October 18, at 17:00.
Gigya Enterprise Preference Manager, available now, is a complete solution for centrally managing all aspects of customer preference and consent settings. These approvals – from terms of service acceptance at initial registration, to opting to receive marketing communications such as newsletters and promotions – are stored as secure and audit-ready records. Customers are given control of their experience through a preference center that makes it easy for them to review, change, delete or export any profile data, consent to agreements or communication preferences they have given to an organization.
GDPR and other privacy regulations around the world are intended to restore consumer control over their digital identities and enhance the security of their data. Enterprise Preference Manager helps organizations meet these requirements with:
Preference and consent capture. Organizations can automate the presentation and recording of consent to agreements for terms of service, privacy policies, cookies, marketing communications and custom activities.
Version control. Up-to-date records of consent can be maintained for all customers, with tracking of consent history and automated triggering of consent renewals when required.
Enforcement of consent. Consent and preference records can be synchronized with downstream applications, so that marketing campaigns stay compliant across all brands and channels.
Self-service preference center. Customers are given easy access to view, change, export or remove their information, including personal data, consent to agreements and communication preferences and frequency (such as subscriptions to monthly newsletters or weekly special offers).
A secure data vault. Customer consent and preference data is stored securely in a cloud-based vault, where it is always available for regulatory reviews, such as the data protection impact assessments (DPIAs) mandated under GDPR.
Beyond meeting regulatory requirements, Enterprise Preference Manager can help organizations respond to the rising expectations of customers for their personal information to be respected and under their control. A recent Gigya survey found that 68 percent of consumers in the United States and the United Kingdom don’t trust brands to handle their personal information appropriately. Giving customers transparent access and control is the first step in rebuilding trust.
“GDPR and similar regulations are an ideal opportunity to turn regulatory requirements into great customer experiences,” said Patrick Salyer, CEO of Gigya. “Respecting consumer privacy is not just the law; it’s the right thing to do. Our goal with Gigya Enterprise Preference Manager is to make it easy for our clients to meet legal requirements for data privacy and protection, while also giving customers control over their personal information and at the same time enabling the personalized experiences they crave.”
Gigya has partnered with SAP Hybris for four years, offering customers smooth integration between its platform and the SAP Hybris Commerce Cloud solution. This month, Gigya introduced an updated extension that supports the latest versions of SAP Hybris Commerce Cloud. New features in the extension include back-office sync, field mapping and hooks for data transformation.
About Gigya Gigya's Customer Identity Management platform is helping companies build trusted digital relationships with over 1.3 billion consumers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications. For global businesses operating in an increasingly complex regulatory landscape, Gigya optimizes compliance and customer trust, with discrete regional data centers and customer self-service options for managing profile, preference, opt-in and consent settings. More than 700 of the world's leading businesses rely on Gigya to build identity-driven relationships and to provide scalable, secure and compliant customer identity and access management.
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Media Contact: Mike Langberg, Gigya +1 650 353 7249 firstname.lastname@example.org