Michael E. Kassan, Chairman and CEO of MediaLink,
announced today that Dee Salomon, Senior Vice President at MediaLink,
would add the title of CMO (Chief Marketing Officer), effective
Dee Salomon, Chief Marketing Officer, MediaLink (Photo: Business Wire)
As CMO Salomon will work with the entire MediaLink team helping to
develop brand strategy, go to market strategy and other aspects of
business acceleration for clients across the MediaLink portfolio.
Salomon will continue to advise a number of MediaLink clients as well as
continue to develop thought
leadership in the rapidly developing field of technology enhanced
content, or 'content
tech'. Additionally she will continue to build on events like the
successful TechTalk series at the Cannes Lions Festival of Creativity
and Spikes Asia, where content and content-tech companies come together
with the wider advertising and marketing community.
"It has been close to five years since Dee joined MediaLink," Kassan
said, "and in that time she has been a key component of our transition
from a boutique consulting firm to a leading consultancy helping
navigate the intersection of media and technology for leading media
companies, brand owners, media technology and infrastructure companies.
The new role of CMO will ensure that our brand and services will
continue to be represented in a way that reflects the evolution of our
business and benefits our clients derive."
"Dee's approach to marketing solutions combines strategy and creativity
with operational pragmatism," said Wenda Harris Millard, MediaLink's
President and COO. "It works for our clients, and we're delighted to
have some of Dee's time focused on our own marketing now."
"In the last 24 months MediaLink has begun to operate at a scale where
we are now developing major initiatives to support our clients and
collaborating at the world's most important marketing and technology
events including CES,
Advertising Week and Spikes
Asia," said Dee Salomon. "I am thrilled to work with Wenda and
Michael in this new role as we expand these initiatives, to continue to
grow the business by crafting and executing strategy that delivers
industry leading results for our clients."
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MediaLink is a leading strategic advisory and business development firm,
provides critical counsel and direction to the media, marketing and
entertainment industries and to companies and investors that interact
with those sectors.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131203005146/en/
Mike Chung, 646-259-3001