Capitalizing on the full potential of its powerful digital
ecosystem*, Mercialys (Paris:MERY) is continuing to innovate to
support its retailers. With its latest initiative, promoting stores’
trending products thanks to local women influencers, it is able to offer
them better visibility.
Alongside the launch of its transversal shopping center brand “G La
Galerie” in 2015, Mercialys has built a core digital infrastructure
covering all its centers. Fully operational since the last quarter of
2016, this is further strengthening the effectiveness of local and
national initiatives, while contributing to the good performances by
sites in terms of footfall and retailer sales growth.
NEW FOR 2018: RETAILERS’ “TRENDING” PRODUCTS PRE-SELECTED FOR
Since the start of 2018, women ambassadors have been identifying the
season’s hottest trends in the various stores in Mercialys centers.
Integrated into the digital ecosystem, these trends are shared with
consumers in the centers concerned through personalized emails.
Customers then reserve or buy online and collect in-store from the
various partner retailers.
The traffic generated in this way (around 10% of traffic from store
pages is redirected to retailer websites) and the growth in in-store
sales highlight the effectiveness of this omnichannel approach.
Mercialys is able to quickly and frequently incorporate new features to
its digital ecosystem thanks to its scalable architecture. New services
are regularly rolled out and the past few months have notably seen the
automation of customer satisfaction surveys during visits and the
possibility to book appointments in stores in the shopping centers.
POWERFUL DIGITAL ECOSYSTEM SERVING RETAILERS
This ecosystem, in line with GDPR requirements, has considerably
strengthened Mercialys’ marketing capabilities, increasing its customer
database by 165% in the space of 18 months, while ramping up customer
touchpoints, which reached 3.65 million for the year in 2017.
More and more retailers are benefiting from these tools: the number of
exclusive deals offered online is up 135% (vs. 2016). In total, 38,470
“bons plans” (special deals) from the various retailers were able to be
distributed to customers over the year.
This unique ecosystem is further strengthening the impact of marketing
actions across the various centers while making it possible to reduce
their costs by 40%.
* The core ecosystem for all the centers under the G La Galerie
single brand includes the websites, mobile applications, loyalty
programs and Facebook pages.
* * *
This press release is available on www.mercialys.com
Mercialys is one of France’s leading real
estate companies, focused exclusively on retail property. At December
31, 2017, Mercialys had a portfolio of 2,185 leases, representing a
rental value of Euro 178 million on an annualized basis. At December 31,
2017, it owned properties with an estimated value of Euro 3.7 billion
(including transfer taxes). Mercialys has had “SIIC” real estate
investment trust (REIT) tax status since November 1, 2005 and has been
listed on Euronext Paris Compartment A (ticker: MERY) since its initial
public offering on October 12, 2005. At December 31, 2017, there were
92,049,169 shares outstanding.
This press release contains
certain forward-looking statements regarding future events, trends,
projects or targets. These forward-looking statements are subject to
identified and unidentified risks and uncertainties that could cause
actual results to differ materially from the results anticipated in the
forward-looking statements. Please refer to the Mercialys registration
document available at www.mercialys.com
for the year ended December 31, 2017 for more details regarding certain
factors, risks and uncertainties that could affect Mercialys’ business.
Mercialys makes no undertaking in any form to publish updates or
adjustments to these forward-looking statements, nor to report new
information, new future events or any other circumstances that might
cause these statements to be revised.
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