a leading technology enabled, data driven customer relationship
marketing (CRM) firm and the nation's largest privately held agency,
today announced the appointment of Antony Danzy to vice president,
associate client partner, nonprofit practice. Danzy is a successful
direct marketing and fundraising professional with over 20 years
experience in the higher education and nonprofit markets.
Danzy will be focused on leading key nonprofit clients to develop
insights driven, multichannel donor-centric programs. His mission is to
drive business growth and promote donor engagement across digital and
offline media and channels with the end goal of improving clients'
"I was excited to join the Merkle nonprofit team, with their extensive
history of serving the nonprofit industry and their impressive client
roster of world-class brands," said Danzy. "Merkle's unique and
innovative capability set including digital, consulting, database
marketing, creative and communications, creates new opportunities for
growth in the nonprofit industry and enhances the communications program
available to organizations."
Prior to Merkle, Danzy was the Associate Managing Director at Creative
Direct Response Fundraising Group. In this role, Danzy delivered
integrated direct-response fundraising services including
direct-response television to national nonprofits such as the Marine
Toys for Tots Foundation and the Wounded Warrior Project. He also served
as the Vice President, Client Development at OMP, Inc, a full-service
direct response fundraising and communications agency. In this role,
Danzy was responsible for the strategic and creative direction for
large-scale, direct response fundraising communications programs that
included direct mail, online engagement, telemarketing, direct-response
television and canvassing to organizations such ASPCA and the
International Rescue Committee.
"Antony's extensive knowledge of the nonprofit industry makes him a
perfect fit for further developing long-lasting relationships with our
fundraising clients," said Will Bordelon, SVP, vertical markets, Merkle.
"Tony is a strong addition to our nonprofit leadership team and his
winning personality and passion for his clients makes him a great
cultural fit within the Merkle family."
Merkle, a technology enabled, data driven customer relationship
marketing (CRM) firm, is the nation's largest privately-held agency. For
more than 25 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. By combining a complete range of marketing,
technical, analytical and creative disciplines, Merkle works with
clients to design, execute and evaluate connected CRM programs. With
more than 2,000 employees, the privately held corporation is
headquartered in Columbia, Maryland with additional offices in Boston;
Denver; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New
York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and
Shanghai. For more information, contact Merkle at 1-877-9-Merkle or
Sarah Piccirilli, 443-542-4288