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More companies join Facebook ad boycott bandwagon

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07/01/2020 | 06:05pm EDT

A long list of companies have pulled advertising from Facebook Inc in support of a campaign that called out the social media giant for not doing enough to stop hate speech on its platforms.

The Stop Hate for Profit campaign was started by several U.S. civil rights groups after the death of African-American George Floyd in police custody triggered widespread protests against racial discrimination in the United States.

Following are some of the companies that have decided to support the campaign:

Starbucks Corp

The U.S. coffee chain said it would pause advertising on all social media platforms while it continues discussions internally, with media partners and civil rights organizations. (https://bit.ly/2CS8lTC)

Unilever Plc

The consumer goods company said it will stop advertising on Facebook, Instagram and Twitter in the United States for the rest of the year, citing "divisiveness and hate speech during this polarized election period in the U.S."

Adidas AG

The German sportswear giant said it and subsidiary Reebok will pause advertising on Facebook and Instagram globally throughout July.

Coca-Cola Co

The beverage maker will pause paid advertising on all social media platforms globally for at least 30 days, Chief Executive Officer James Quincey said in a statement. (https://bit.ly/2NFvDOA)

Ford Motor Co

The No. 2 U.S. automaker said it would pause advertising on all social media platforms in the United States for 30 days, adding that it would evaluate such spending in other regions as well.

HP Inc

The computer maker said it was stopping U.S. advertising on Facebook until the platform puts more robust safeguards in place against objectionable content. It added that it was reviewing its social media strategy across all markets and platforms.

Lululemon Athletica Inc

The yogawear maker said it would pause paid advertising on Facebook and Instagram. (https://bit.ly/2Vre3lC)

Levi Strauss & Co

The denim maker said it and subsidiary Dockers would pausing all ads on Facebook and Instagram, calling on the social media company to take actions to stop misinformation and hate speech. (https://bit.ly/2VsQZ6g)

Diageo Plc

The world's largest spirits maker will pause all paid advertising globally on major social media platforms from July 1. (https://bit.ly/2AcpOFd)

Clorox Co

The bleach maker said it will stop advertising spending with Facebook through December.

Verizon Communications Inc

The telecom operator said it was pausing advertising until Facebook creates "an acceptable solution that makes us comfortable".

The North Face

The outdoor brand, a unit of VF Corp, said it would pull out of all Facebook-owned platforms. (https://bit.ly/3eyboy4)

Ben & Jerry's

The ice-cream maker said it would pause all paid advertising on Facebook and Instagram in the United States as of July 1. (https://benjerrys.co/3ds0IzF)

Magnolia Pictures

The film distributor and studio became the first Hollywood company to join the movement. The company said in a tweet it would stop advertising on Facebook and Instagram, starting immediately, through at least the end of July. (https://bit.ly/2NrJg44)

Patagonia

The outdoor apparel brand said it would pull all ads on Facebook and Instagram through at least the end of July. (https://bit.ly/2ND3VCl)

Rakuten Viber

Viber will remove all Facebook-related contact points from its app and stop all ad spending on the platform, Djamel Agaoua, chief executive officer of the messaging app company, said in a statement on Twitter. (https://bit.ly/3dFFwqk)

Chipotle Mexican Grill Inc

Chipotle said it was temporarily pausing paid advertising on Facebook and Instagram starting July 1. Chris Brandt, chief marketing officer, said the company would "continue to be part of the solution to fight systemic racism and create inclusive communities".

(Reporting by Nivedita Balu, Uday Sampath and Dania Nadeem in Bengaluru; Editing by Sweta Singh, Maju Samuel, Shounak Dasgupta and Vinay Dwivedi)

Stocks mentioned in the article
ChangeLast1st jan.
ADIDAS AG 1.76% 253.8 Delayed Quote.-13.94%
CHIPOTLE MEXICAN GRILL INC. -1.66% 1161 Delayed Quote.41.04%
DIAGEO PLC 0.04% 2568 Delayed Quote.-19.79%
FACEBOOK -2.03% 263 Delayed Quote.30.79%
FORD MOTOR COMPANY 3.35% 7.09 Delayed Quote.-26.24%
HP INC. 2.76% 18.98 Delayed Quote.-10.12%
LEVI STRAUSS & CO. 3.28% 12.91 Delayed Quote.-35.20%
LULULEMON ATHLETICA INC. 0.64% 344.32 Delayed Quote.47.68%
RAKUTEN, INC. 1.93% 1054 End-of-day quote.12.73%
STARBUCKS CORPORATION 2.22% 77.47 Delayed Quote.-13.80%
THE CLOROX COMPANY -1.74% 233.36 Delayed Quote.54.68%
THE COCA-COLA COMPANY -0.17% 47.72 Delayed Quote.-13.64%
UNILEVER N.V. 0.37% 49.46 Delayed Quote.-3.81%
VERIZON COMMUNICATIONS 0.79% 58.99 Delayed Quote.-4.67%
VF CORPORATION 4.46% 64.01 Delayed Quote.-38.51%
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