Restaurant sales rose for the second consecutive month in June, as local economies continued to reopen and ease restrictions on commerce. While the expanded dining opportunities were welcomed by both consumers and operators, overall spending in restaurants remained well below normal levels. Looking forward, the road to recovery will be uneven, as some jurisdictions are backtracking amid spiking case levels.
Eating and drinking places* registered sales of $47.4 billion on a seasonally-adjusted basis in June, according to preliminary data from the U.S. Census Bureau. That represented the second consecutive monthly sales gain, after falling to a low of $30 billion in April.
June represented the highest monthly sales volume since the beginning of the pandemic lockdowns in March, but still remained roughly $18 billion down from the pre-coronavirus sales levels posted in January and February.
While the seasonally-adjusted figures offer a directional look at spending trends from month to month, they don't provide a complete picture of the sales losses that have been experienced by restaurants during the coronavirus pandemic. For this, the Census Bureau's unadjusted data set is a better measure, because it represents the actual dollars coming in the door.
In total between March and June, eating and drinking place sales levels were down more than $116 billion from expected levels, based on the unadjusted data. Add in the sharp reduction in spending at non-restaurant foodservice operations in the lodging, arts/entertainment/recreation, education, healthcare and retail sectors, and the total shortfall in restaurant and foodservice sales likely surpassed $145 billion during the last four months.
*Eating and drinking places are the primary component of the U.S. restaurant and foodservice industry, which prior to the coronavirus outbreak generated approximately 75 percent of total restaurant and foodservice sales.
Read more analysis and commentary from the Association's chief economist Bruce Grindy.
National Restaurant Association of America published this content on 16 July 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 July 2020 14:00:08 UTC