Research and Markets (http://www.researchandmarkets.com/research/wtxk3c/worldwide)
has announced the addition of the "Worldwide
Over-the-Top Subscription Video on Demand Market" report to
Consumers these days demand a personalized viewing experience and a
large variety of content selection. OTT services, allowing for
multiscreen viewing options, are well suited to fulfill these
expectations. The ever increasing penetration of smart TVs, smartphones,
tablets and other connected devices, worldwide, are further augmenting
the demand for OTT services.
As the market is evolving, OTT SVOD service providers are striving to
offer exclusivity and original programming to their subscribers. The
focus is on providing video content anytime, anywhere and on any device.
The author expects the OTT SVOD market to record significant growth
worldwide in the coming years, reaching nearly US$8 billion on more than
120 million subscribers globally by 2017.
North America is the most developed market for OTT SVOD services and
highly competitive with more than 25 OTT SVOD service providers as of
2013. OTT SVOD subscriptions are estimated to have increased by more
than 50% in 2012, reaching nearly 50 million.
North America is followed by Western Europe. In 2012, Western Europe
accounted for 11% of the worldwide OTT SVOD market with 7 million
subscriptions and annual revenue of US$575 million.
Asia, with the largest Internet population in the world, accounted for
nearly 5 million OTT SVOD subscriptions in 2012 and US$255 million in
revenue. While potential for SVOD in this region is enormous, the market
is generally very price-sensitive making ad-supported models more
attractive in some cases.
In 2012, Eastern Europe comprised 7% of the worldwide OTT SVOD market
with more than 4 million subscribers and revenue of US$253 million.
Eastern Europe consists of more domestic players as compared to
international ones, owing to high demand for home grown content.
The OTT SVOD service markets in Latin America, Asia and Eastern Europe,
collectively comprised 20% of worldwide OTT SVOD subscriptions in 2012.
These regions are expected to record immense growth in the next five
years, increasing their overall share significantly. In 2012, the Middle
East and Africa had a negligible share in the worldwide OTT SVOD market.
Though the market is expected to grow in the coming years, its
contribution to the worldwide OTT SVOD subscriptions will merely
increase to 1% by 2017.
Eastern Europe, Latin America and Asia are emerging markets for OTT SVOD
services and represent solid opportunities.
This report presents OTT SVOD subscriptions and revenues, five years
out, by region. Of more importance, subscribers and fees are presented
by service provider and country in each of the regions covered. The
deliverable is comprised of a PowerPoint slide deck and an Excel
For more information visit http://www.researchandmarkets.com/research/wtxk3c/worldwide
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