Lyon, France - October 1, 2012: The new Govanil range of
vanilla flavors from Rhodia Aroma Performance, a member of
the Solvay group, is set to revolutionize consumer's
taste sensation in bakery and confectionery industry food
products such as biscuits, pastries, cookies, cakes,
fillings and chocolates.
Superior functional properties provide Govanil an
unparalleled capacity for enhancing taste experience. The
new vanilla flavor instantly reveals its unique and
long-lasting character, an unmatched success in tests with
expert tasting panels and pilot customers.
Combining a rare intensity - up to 20 percent higher when
compared with standard vanilla flavors - and a note that
provides a unique long-lasting effect on the palate,
Govanil also significantly enriches a wide range of other
notes, including butter, egg, biscuit, caramel and fruit
which makes it particularly appealing for industrial bakery
and confectionery recipes.
"Govaniloriginates from the all new CRF
technology developed by our company,"explains
Dominique Giannotta, Project Director, Rhodia Aroma
deliversa whole new set of value-added
organoleptic enhancing properties."
Outstanding vanilla taste characteristics allows Govanil
to compensate for fat or sugar content in bakery and
confectionery recipes and therefore dramatically expands
the range of possibilities for industrial food
Dominique Giannotta, goes on to say, "As a major
partner of the food industry for many years we have
established a wealth of services designed to help optimize
the utilization of our flagship brands and, to further
support this, we recently inaugurated our new
Vanil'Expert Center located at our R&D facilities in
Saint Fons, France totally dedicated to the research and
development of new vanilla flavors for industry
"Our company has made a qualitative leap forward
with Govanil, the benchmark for vanilla flavors,"
says Dominique Rage, President Rhodia Aroma
Performance. "Govanil is manufactured fully
respecting our established food safety procedures and
processes and confirms Rhodia's commitment to be the
worldwide leading reference in vanilla flavors,"
Especially formulated for ease of implementation in bakery
and confectionery industrial recipes the new benchmark
range of Govanil vanilla flavors was exhaustively
researched and tested to meet consumer's wide ranging
taste preferences and already demonstrates outstanding
results in cookies, petit beurre biscuit recipes, as well
as in vanilla or chocolate fillings and in pastry creams.
At present, Rhodia has developed three grades,all
preserving unparalleled organoleptic and functional
Govanil : The benchmark vanilla flavor offering a
unique and long-lasting character with exceptional
Govanil Intense : A grade ideal for doses below 0.1% and
Govanil Natural : This grade's vanilla taste is
obtained from renewable sources and meets the
requirements of both the European and American
regulations for natural products which allows the
addition of 'natural flavor' on food labeling.
The Govanil range is being dynamically and continually
developed and will be enlarged to include other grades.
NaturalandCRFare trademarks of
Rhodia, member of the Solvay group.
# # #
Rhodia, member of the Solvay group, is a
specialty chemical company resolutely committed to
sustainable development. As a leader in its businesses, the
Group aims to improve its customers' performance
through the pursuit of operational excellence and its
ability to innovate. Structured around 11 Global Business
Units, Rhodia is the partner of major players in the
automotive, electronics, flavors and fragrances, health,
personal and home care markets, consumer goods and
industrial markets. Rhodia employs 14 250 people worldwide
and generated sales of 6.17 billion in 2011.For more
information, please visit our website: www.rhodia.com
Rhodia Aroma Performance
:Maud Joassard +33 4
26 19 71 38 /firstname.lastname@example.org
Industrial Media Relations : Alan Flower +32 474 117091 /