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Rhodia SA : Rhodia introduces Govanil™ an innovative generation of vanilla flavors offering a revolutionary taste experience in bakery and confectionery products

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10/02/2012 | 08:29am EDT

Lyon, France - October 1, 2012: The new Govanil™ range of vanilla flavors from Rhodia Aroma Performance, a member of the Solvay group, is set to revolutionize consumer's taste sensation in bakery and confectionery industry food products such as biscuits, pastries, cookies, cakes, fillings and chocolates.

Superior functional properties provide Govanil™ an unparalleled capacity for enhancing taste experience. The new vanilla flavor instantly reveals its unique and long-lasting character, an unmatched success in tests with expert tasting panels and pilot customers.

Combining a rare intensity - up to 20 percent higher when compared with standard vanilla flavors - and a note that provides a unique long-lasting effect on the palate, Govanil™ also significantly enriches a wide range of other notes, including butter, egg, biscuit, caramel and fruit which makes it particularly appealing for industrial bakery and confectionery recipes.

"Govanil™originates from the all new CRF™ technology developed by our company,"explains Dominique Giannotta, Project Director, Rhodia Aroma Performance. "CRF™technology deliversa whole new set of value-added organoleptic enhancing properties."

Outstanding vanilla taste characteristics allows Govanil™ to compensate for fat or sugar content in bakery and confectionery recipes and therefore dramatically expands the range of possibilities for industrial food applications.

Dominique Giannotta, goes on to say, "As a major partner of the food industry for many years we have established a wealth of services designed to help optimize the utilization of our flagship brands and, to further support this, we recently inaugurated our new Vanil'Expert Center located at our R&D facilities in Saint Fons, France totally dedicated to the research and development of new vanilla flavors for industry professionals."

"Our company has made a qualitative leap forward with Govanil™, the benchmark for vanilla flavors," says Dominique Rage, President Rhodia Aroma Performance. "Govanil™ is manufactured fully respecting our established food safety procedures and processes and confirms Rhodia's commitment to be the worldwide leading reference in vanilla flavors," he concluded.

Especially formulated for ease of implementation in bakery and confectionery industrial recipes the new benchmark range of Govanil™ vanilla flavors was exhaustively researched and tested to meet consumer's wide ranging taste preferences and already demonstrates outstanding results in cookies, petit beurre biscuit recipes, as well as in vanilla or chocolate fillings and in pastry creams.

At present, Rhodia has developed three grades,all preserving unparalleled organoleptic and functional qualities:

  • Govanil™  : The benchmark vanilla flavor offering a unique and long-lasting character with exceptional value-added properties
  • Govanil™ Intense : A grade ideal for doses below 0.1% and custom-made tastes.
  • Govanil™ Natural : This grade's vanilla taste is obtained from renewable sources and meets the requirements of both the European and American regulations for natural products which allows the addition of 'natural flavor' on food labeling.

The Govanil™ range is being dynamically and continually developed and will be enlarged to include other grades.


Govanil,Govanil Intense,Govanil NaturalandCRFare trademarks of Rhodia, member of the Solvay group.


# # #

Rhodia, member of the Solvay group, is a specialty chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers' performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs 14 250 people worldwide and generated sales of €6.17 billion in 2011.For more information, please visit our website: www.rhodia.com


Contacts

Rhodia Aroma Performance :Maud Joassard +33 4 26 19 71 38 /maud.joassard@eu.rhodia.com

Industrial Media Relations : Alan Flower +32 474 117091 / alan.flower@indmr.com

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