Division of Tobii Technology, the global leader in
eye-tracking research solutions, announced today that it will host its
Track Behavior Conference Sept. 11-12 at the House
of Sweden in Washington, D.C., to present the latest
innovations in eye-tracking research technology and methodology focused
on applications in behavioral and marketing sciences.
Tobii representatives and notable guest speakers will share their
insights on innovations and best practices in using eye tracking for
usability, market, and scientific research areas, including
groundbreaking experimental concepts in research design, data
collection, and processing and analysis of gaze data. Attendees will
also have the opportunity to see and learn more about Tobii
Glasses 2, the company’s latest wearable eye-tracking product that
provides unprecedented mobility and live-viewing research capabilities.
All event attendees will be eligible to win a three-month lease of the
new product, which is a $15,000 value.
“It’s an extraordinarily exciting time for Tobii and the research world
because over the past five years eye-tracking technology has become
significantly smaller, more portable and easier to use in natural
environments,” said Barbara Barclay, general manager of Tobii North
America. “Today, we’re seeing the equivalent of a renaissance in
research as more of the science and marketing communities are adopting
eye tracking and using it to achieve discoveries that before had not
Elli Kaplan, CEO and co-founder of Neurotrack,
will kick off the event on Thursday morning as the keynote speaker.
Kaplan will share how Neurotrack is leveraging eye tracking in its
research and technology development for diagnosing presymptomatic
Other guest speakers and presentation topics include:
Bridget Behe, Professor of Horticultural Marketing at Michigan
“Enhancing the Connection Between People and Plants: Consumer
Research in the Retail Environment”
Ray Burke, Professor of Marketing at Indiana University
“Identifying the Drivers of Shopper Attention, Engagement & Purchase”
Soussan Djamasbi, Founder and Director of User Experience and
Decision Making Research Lab at Worcester Polytechnic Institute
“The Role of Eye Tracking in Creating Business Value With User
Gary Feng, Cognitive Scientist at Educational Testing Service
“Using Eye Tracking to Optimize Educational Assessment: Present and
Adam Kiefer, Director of Research Education at Cincinnati
Children’s Hospital Division of Sports Medicine
“From Dial-up to Ecological Fiber Optics: The Power of Vision for
Pediatric Injury Prevention”
Pete Johnson, President & CEO of Apollo Matrix Inc.
“Gaze + Touch Tracking for Mobile Development”
John Trueswell, Professor at the University of Pennsylvania
Language Development and Language Processing Lab
“Using Eye Tracking to Study Spoken Language Processing in Children
The conference is intended for business professionals as well as
academic and commercial researchers who are interested in learning more
about eye-tracking capabilities and gaining a better understanding of
how eye tracking can be used in a variety of applications.
Students are also encouraged and welcome to attend to join in the
discussion about how eye tracking can be used in Ph.D. and research lab
projects. Students are invited to submit a methodology poster to present
during the conference. The student whose poster receives the most votes
on-site will be awarded an iPad Air. Students interested in submitting a
poster should email an abstract of the topic to firstname.lastname@example.org
by Aug. 22. A student discount is available.
Early bird registration fee is $200 until Aug. 15. If you register Aug.
16-31, the fee is $225. Beginning Sept. 1, registration is $250.
For more information and to register for Tobii’s Eye Track Behavior
Conference, visit http://bit.ly/TobiiEyeTrackBehav2014.
Tobii Technology is the global market leader in eye tracking and a
pioneer of gaze interaction. The company’s products are widely used
within the scientific community and in commercial market research and
usability studies. They are also used as a means to communicate by
people with disabilities. Tobii drives innovation of eye-tracking
technology in many other areas, offering OEM components for integration
into various industry applications, such as for use in hospitals,
engineering, sports and the entertainment industry. Founded in 2001, the
company has received numerous awards for its technology innovations and
recognitions for its rapid financial growth. Tobii is based in
Stockholm, Sweden, and has offices in the United States, Germany,
Norway, Japan and China. More information is available at www.tobii.com.
Technology Analysis Solutions
Tobii Technology is the global market leader in eye tracking. The
Analysis Division of Tobii Technology offers products and services for
the scientific community, market research and usability studies. Tobii
eye-tracking systems enable researchers and designers to efficiently
obtain valid and reliable research results because Tobii’s products are
easy to use, unobtrusive, and highly accurate and precise. Eye tracking
is used to answer an endless array of research questions in fields
ranging from psychology, infant and reading research to neuroscience and
vision research. In usability studies and market research, eye tracking
provides unique methods to evaluate how users and consumers experience
and perceive different media and communication messages. More
information is available at www.tobii.com/analysis.