Companies win "2013 Outstanding Leadership in Population Health Award"
at the Care Continuum Alliance Forum 2013
Silverlink Communications, Inc., and UnitedHealthcare's program to
increase colorectal cancer screenings among minority populations earned
the companies a 2013 Outstanding Leadership in Population Health Award
from the Care Continuum Alliance (CCA) at the recent CCA Forum 2013.
According to Karen Moseley, CCA Director of Research, "Since 1999, these
highly competitive awards have recognized best practices in overall
population health. The proposals are selected for presentation through a
peer-review process and the award winners are chosen by a jury of
industry experts. UnitedHealthcare and Silverlink earned the honor of
'best poster' for their outstanding presentation of their efforts to
increase colorectal cancer screening rates among minorities."
UnitedHealthcare has worked with Silverlink since 2008 to reduce health
disparities by increasing colorectal cancer screening rates among
minority populations. Through Silverlink's deep analytics and
consumer-engagement strategies, UnitedHealthcare tested member outreach
initiatives with nearly half a million health plan participants to
analyze screening rates among different ethnic groups, identify the
barriers preventing these individuals from receiving screening tests,
and determine the most effective methods of encouraging specific groups
to complete recommended screenings.
"Our test and learn programs enabled refinements to targeting, messaging
and communications mix strategies that UnitedHealthcare was then able to
incorporate in its member engagement outreach," said Jack Newsom, ScD,
Vice President, Marketing Analytics, Silverlink Communications.
Using this research, UnitedHealthcare created customized outreach
programs that help remove barriers to care - making health care more
personal, simple and accessible for its health plan participants. As a
result of these programs, colorectal cancer screening rates among
minority populations enrolled in UnitedHealthcare benefit plans rates
have improved. For example, minority men who received a personalized
phone call completed their cancer screening nearly 11 percent more often
than those who received a recorded call.
"We work with people to ensure they receive timely colorectal cancer
screenings, which in turn helps them take charge of their health and
improve their health and well-being," said Jennie Roberts,
UnitedHealthcare Vice President of Member Engagement Programs. "Our
partnership with Silverlink to increase colorectal cancer screening
rates - especially among minorities - has led to better health outcomes
and quality of life."
Jan Berger, M.D., Chief Medical Officer for Silverlink, said, "This
award is a testament to how our work with important customers like
UnitedHealthcare can lead to improving someone's health or saving lives."
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals,
beneficiaries, and contracts directly with 780,000 physicians and other
health care professionals and 5,900 hospitals and other care facilities
nationwide. UnitedHealthcare serves more than 40 million people in
health benefits and is one of the businesses of UnitedHealth
Group (NYSE:UNH), a diversified Fortune 50 health and well-being
is the proven leader in engagement management solutions for healthcare
organizations. Our solutions enable health plans and other key
stakeholders to engage and support their members in smarter and more
effective ways. We deliver better control, coordination and
effectiveness in member communications to promote healthy and loyal
behaviors. To learn more about what makes Silverlink the leader in
consumer health engagement, please visit www.silverlink.com,
email email@example.com, or
Silverlink Communications, Inc.
Margaret Bonilla, 781-425-5885