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YouTube Names Zazoom's Buzz60 Channel as Its November "On the Rise" Partner

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12/02/2013 | 02:04pm CEST

Daily Video Series to be Featured and Receive Dedicated Promotion; Honor Follows Cynopsis Model D Award as Latest Accolade

Zazoom LLC today announced that its popular online daily video series Buzz60 has been selected by YouTube as the "On the Rise" partner for November 2013 based on Buzz60's combination of exciting original content, effective optimization strategies and strong community support.

Each month YouTube nominates four popular, promising channels as the next YouTube sensation. The YouTube community is asked to vote for the channel they would most like to see featured. An internal YouTube team reviews the results and evaluates each channel against specific performance criteria to determine the winner.

"The foundation of each Buzz60 episode comes from our unique combination of journalism, great storytelling and timeliness. This recognition highlights the hard work and commitment of the entire Zazoom team," said Zazoom CEO Tim Minton. "We're thrilled Buzz60 content has captured YouTube's attention and are incredibly thankful to our audience for their passion and support."

Since January 2013, Buzz60's YouTube views have increased 115.7% to more than 21,000 subscribers. As YouTube's newest "On The Rise" partner, beginning Dec 2nd Buzz60 will be promoted across the YouTube ecosystem including on YouTube watch pages (in the 'Featured' slot to the right of the player and in the player itself), on the YouTube blog and across its social media channels.

Sample Buzz60 content can be viewed here.

Buzz60 joins the ranks of previous "On The Rise" partners such as motivational speaker, Paralympian and author Josh Sundquist; the Stan Winston School of Character Arts, which was awarded a People's Voice Webby Award as the Best How-To/DIY Channel in 2013; and The Dominic Show, which currently has 1.8 million subscribers.

Buzz60 was also recently recognized as "Best Daily Series" at the inaugural Cynopsis Digital "Model D" Awards highlighting the most innovative and creative work in online video content. Nominees in this highly competitive category included industry stalwarts such as E! ("Live from E!"), Martha Stewart Living Omnimedia, Inc. ("Everyday Food with Sarah Carey"), Bunim Murray Productions ("BRKDWN") and Scripps Networks Interactive ("Food Network's "Bobby Flay Fit").

To celebrate its selection, Buzz60 will be holding an online video stream for fans to engage directly with its team. Details on the video stream may be found on its Google+ profile page.

About Zazoom

Zazoom, founded in 2011, is a producer and multi-platform distributor of compelling, edgy, viral, advertiser friendly video content. Our primary video brands, including Buzz60 and Parenticity, are watched over 20M times each month across a growing network of 7,500+ partner sites as well as tablets, smartphones, connected TVs and ultimately, any device with a screen. Each day we tell great stories across dozens of categories with unparalleled speed and quality that entertain as well as inform. Our award-winning founders came from the world of breaking television news where the clock is always ticking, deadlines are always looming, accuracy and reliability are mandatory, and the audience is often fickle. Turning out professional, captivating, effective video quickly is at the core of our DNA. For more about what we do and how we do it visit zazoomvideo.com.

Media
Bender / Helper Impact
Jerry Griffin, 212-689-6360
jerry_griffin@bhimpact.com
or
Maura White, 212-689-6360
maura_white@bhimpact.com


© Business Wire 2013
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