The hotel group reported an uptick in activity for the first quarter, with revenue rising 2.3% at constant exchange rates to 1.31 billion euros. This performance was primarily driven by the momentum in management and franchise operations, where revenue climbed 8.3% at constant exchange rates to 332 million euros.
The group also benefited from an improvement in its operational metrics, with RevPAR up 5.1% compared to the first quarter of 2025. Simultaneously, Accor continued to expand its network, which posted net growth of 3.8% over the last twelve months.
Accors hospitality business was particularly robust during the first two months of fiscal 2026, following the trends observed in the fourth quarter of 2025. However, the outbreak of conflict in the Middle East in late February has significantly worsened the macroeconomic and geopolitical environment.
The region, and the United Arab Emirates in particular, has been significantly affected, while demand remains well-oriented in other geographical areas at this stage. Nevertheless, the group emphasized that the situation remains uncertain, even though its underlying growth drivers remain unchanged.
The potential impact of the conflict in the area surrounding Iran and its repercussions on the global economy remain difficult to assess at this point. The Middle East is indeed a significant region for Accor, representing approximately 8% of its room portfolio at the end of 2025 and 12% of its lodging business.
In this context, any prolonged deterioration of the situation could materially affect the groups activity in the region, although the scale and duration of these effects remain uncertain.
During the first quarter of 2026, Accor continued its expansion with the opening of 48 hotels, representing over 6,700 rooms. Over twelve months, net network growth thus reached 3.8%. As of late March 2026, the group operates a portfolio of 5,815 hotels totaling 879,676 rooms and maintains a pipeline of 260,000 rooms across 1,545 hotels.
Accor is the No. 1 European hotel group. Net sales break down by activity as follows:
- operating hotels under management contract (70.9%; HotelServices);
- owned and leased hotel management (29.1%). In addition, the group offers a business of renting luxury private residences, as well as providing digital services to independent hoteliers, concierge services, etc.
At the end of 2025, the group operates a network of more than 5,600 hotels distributed between luxury and top-range hotels (Raffles, Fairmont, Sofitel, Pullman, MGallery, Swissotel, Grand Mercure, Mövenpick, The Sebel and Rixos names), mid-range hotels (Novotel, Novotel Suites, Mercure, adagio, Mama Shlter and Tribe), and economy hotels (ibis, ibis Styles, ibis budget, adagio access, hotelF1, Formule 1, Jo&Joe, Breakfree and Greet).
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