AG1 announced the launch of AG1 and AGZ in all Target stores and on Target.com. This partnership brings AG1's simple, science-backed daily health rituals to millions of new customers. The launch also marks the first time AGZ, a nighttime drink formulated with clinically studied key ingredients to support winding down and a restful, restorative sleep, will be available on retail shelves.
AG1 will debut with custom endcaps at the entrance of the supplement aisle, featuring AG1 and AGZ side by side. To support customers discovering the brand in stores, AG1 is introducing 7-count and 14-count packs of both AG1 and AGZ, in addition to the AG1 Start Here Kit, which includes seven servings of AG1, a shaker bottle, and a habit-tracker. This milestone follows AG1's successful expansion into brick-and-mortar retail last year, joining partners including Costco and The Vitamin Shoppe.
