Allied Blenders and Distillers Limited approved the appointment of Dr. Pradipta Basu as Chief Marketing Officer and designated as Senior Management Personnel of the Company, with effect from April 15, 2026. Dr. Pradipta Basu is a senior FMCG and beverages marketing professional with over 25 years of experience across reputed organizations, including Radico Khaitan Limited, United Spirits Limited, ITC Limited, Godfrey Phillips India Limited, Alcobrew Distilleries India Private Limited and HJ Heinz. In his most recent role as Vice President ?
Marketing & Business Development at Radico Khaitan Limited, he was responsible for national marketing strategy, portfolio management, P&L ownership, innovation, and driving brand growth across multiple liquor categories. He has extensive experience in managing large national brands, premium and prestige portfolios, integrated ATL/BTL campaigns, product launches, pricing strategies, and agency ecosystems. He has done his Business Management from the Indian Institute of Management Calcutta. Also, an MBA in Marketing & HR, and Bachelor degree holder alongwith Hotel Management.
He has also done his Ph.D. Doctor of Philosophy (UNESCO ISCED level 8) in Management from École Supérieure Robert de Sorbonne, France. Pursuant to appointment of Dr. Pradipta Basu, as Chief Marketing Officer and SMP of the Company and change in the reporting structure whereby Mr. Arvind Mohta and Mr. Uday Rao, who were appointed as Marketing Directors and SMPs of the Company with effect from May 14, 2025 and March 04, 2026, respectively, cease to be classified as SMPs of the Company while continuing in their respective roles as Marketing Directors, effective April 15, 2026.
