Alluvium announced a collaboration with Adobe to bring next-level intelligence to healthcare capacity management. By fusing Alluvium?s supply orchestration expertise with the demand generation power of the Adobe Experience Platform, the joint solution will help provider organizations close the loop between supply and demand while unlocking rich market insights and ROI. Organizational silos and lack of adequate technology have long prevented organizations from achieving an accurate, shared view into supply and demand, leading to inefficiencies in marketing, capacity management, and patient engagement.
The new solution offers three core capabilities that draw on the unique combination of Alluvium's provider intelligence and Adobe's patient demand insights, which include: Strategic Planning: Bringing actionable demand visibility into marketing decision-making to drive greater ROI and provider utilization; Patient Access: Unifying fragmented scheduling by integrating real-time accuracy, personalized cross-channel orchestration, and intelligent referral completion; Care Engagement: Tailoring communications to deliver more longitudinal care journeys, adaptive personalization, and improved care quality. CMOs invest millions in digital marketing with no insight into their organization?s ability to fulfill that demand, while COOs manage provider capacity without knowing how patient demands fluctuate. Through the new partnership, Alluvium and Adobe are breaking down these siloed systems and helping health systems better align on all aspects of the healthcare supply chain, starting with planning.
