Apple has formally announced a strategic partnership with Google to integrate Gemini artificial intelligence models into its products, including an overhauled version of Siri due out later this year. The multi-year deal also includes the use of Google's cloud infrastructure to support the development of Apple's future foundation models.
In a statement sent to CNBC, Apple said that it selected Google's technology after an in-depth evaluation, viewing Gemini models as the strongest base for its own Apple Foundation Models. The company hopes to deliver new AI-powered user experiences as it seeks to catch up in this strategic area.
The tie-up comes at a symbolic moment, after Alphabet, Google's parent company, recently overtook Apple in market capitalization for the first time since 2019. The announcement also confirms Apple's growing openness to outside technology; the company began talks as early as last year to integrate customized Gemini models into Siri. The partnership marks a major turning point in the evolution of Apple's ecosystem, now backed by advances in generative AI.
Apple Inc. specializes in the design, manufacture and marketing of computer hardware and music supports. Net sales break down by family of products and services as follows:
- telephone products (50.4%): iPhone brand;
- peripheral devices (8.6%): screens, storage systems, printers, video camera, memory cards, server, switches, etc.;
- computers (8.1%): laptops (MacBook, MacBook Air and MacBook Pro brands) and PCs (iMac, Mac mini, Mac Pro and Xserve);
- music support (6.7%): music readers iPod and iPad and accessories;
- other (26.2%): software, maintenance service and Internet access service, etc.
Net sales are distributed geographically as follows: Americas (42.8%), China/Hong Kong/Taiwan (15.5%), Japan (6.9%), Asia/Pacific (8.1%), and Europe/India/Middle East/Africa (26.7%).
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