AppsFlyer announced that Facteus, Attain, and Experian are joining AppsFlyer Signal Hub as data providers, significantly expanding the depth and breadth of real-world signals available to marketers navigating signal loss and tightening privacy constraints. Signal Hub is AppsFlyer's curated signal marketplace, purpose-built for performance marketers. It enables marketers to build custom audiences from real-world signals like purchase behavior and identity data, and activate them directly across Meta, Google, TikTok, and preferred DSPs all in a single workflow with no additional systems required.
Built on integrated clean room and identity-resolution technology, Signal Hub brings together only best-in-class data partners, and the additions of Experian, Facteus, and Attain significantly expand the depth and breadth of purchase intelligence and identity data available to performance marketers who demand more from their data partnerships. Marketers can now access Facteus transaction intelligence through aggregated purchase signals at significant scale, enabling marketers to build purchase-based audiences and activate them across major platforms. Marketers can access insights derived from 185 million active U.S. credit and debit cards, with an average of 4,800 million transactions and $320,000 million in spend over the past 90 days, plus $9,200,000 million in five-year spend history refreshed with as little as a one-day lag. Experian adds a complementary layer of credit, financial, and demographic identity data, giving Signal Hub users the ability to build segments that go beyond transactional behavior to reflect a fuller picture of the consumer.
The partnership will help advertisers to unlock the reach and connectivity of a brand?s first-party data ? powering stronger match rates with partners and platforms to develop cross-channel campaigns. Attain rounds out the trio by bringing permission-based consumer purchase data, sourced from credit and debit card transactions across all U.S. card purchasers, into a mobile-first activation environment for the first time at this scale.
Attain's purchase-based audience segments are available as custom audiences inside Signal Hub.
