Mogu Inc is a holding company primarily engaged in the operation of the key opinion leader-driven (KOL-driven) online fashion and lifestyle platform Mogujie, as well as the provision of customized online branding solutions. The Company's platforms include mobile application and Weixin mini programs. The platforms provide various fashion content, including live video broadcasts, short-live videos, short-form videos, photography and online review community. The product portfolio primarily include beauty makeup, personal care, food, medical beauty, healthcare products, groceries, household suppliers and foods. The Company is also engaged in the provision of marketing services, Website operational services and financial services. The Company primarily conducts its business in the domestic market.