This ecosystem enabled the integration of live data, editorial content, and interactive features within unified platforms, fostering a more direct, interactive, and personalized relationship between fans and the competition.

Beyond enhancing the fan experience, these environments provide sports organizations with new opportunities to better understand audience behavior and explore emerging forms of digital entertainment and broadcasting.

This initiative builds on the strategic partnership established in December 2025, which positions the French IT services group as the official innovation partner for CONMEBOL club competitions.

Through this collaboration, Atos reaffirms its role as a 'trusted innovation partner for the sports ecosystem, supporting organizations in designing next-generation digital experiences that are more immersive, connected, and scalable'.