AWS Glue adds write operations support for SAP OData, Adobe Marketo Engage, Salesforce Marketing Cloud, and HubSpot connectors.
This allows you to not only extract data from those applications, but also write data to them directly from your AWS Glue ETL jobs.
With the new write functionality you can create and update records in SAP systems; sync leads into Adobe Marketo Engage; updating subscriber and campaign data in Salesforce Marketing Cloud; manage contacts, companies, and deals in HubSpot; and more.
This feature simplifies building end-to-end ETL pipelines that both extract data from and write processed results back to target applications, eliminating the need for custom scripts or intermediate systems.
Write operations support for SAP OData, Adobe Marketo Engage, Salesforce Marketing Cloud, and HubSpot connectors is available in all Regions where AWS Glue is available. To learn more and see the list of supported entities, visit AWS Glue documentation.
HubSpot, Inc. provides a customer platform that helps businesses grow better. It delivers seamless connection for customer-facing teams with an artificial intelligence (AI)-powered platform that includes engagement hubs, a smart customer relationship management product (CRM), and a connected ecosystem with over 1,700 app marketplace integrations, a community network, and educational content. Its engagement hubs include Marketing Hub, Sales Hub, Service Hub, Operations Hub, content management system Hub and Commerce Hub, that enable companies to attract, engage, and delight customers throughout the customer lifecycle. The Smart CRM is the foundational layer that combines customer data with AI to power the entire customer platform with unified customer profiles and tools to manage and govern team and business processes. It focuses on selling to mid-market business-to-business (B2B) companies. It also offers B2B subscription billing management and configure, price, quote (CPQ) solutions.
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