Bambuser AB launched its GEO Discovery product, built on the Bambuser Intelligence Layer. This positions the company as a critical data supplier to AI-powered answer engines. Brands generate valuable product knowledge across both public and internal video content.

Bambuser helps unlock these hidden assets by turning live shows, shoppable videos, training sessions, supplier walkthroughs, and internal demos into structured data that enhances brand and product discoverability in answer engines. GEO Discovery builds seamlessly on top of Bambuser?s existing solutions while also functioning as a standalone offering. The Intelligence Layer transforms any video into the structured data brands need to be understood, cited, and recommended across GEO, AEO, and SEO.

It handles tasks such as transcription, product tagging, SEO copy generation, FAQs, and schema markup, reducing post-production time from hours to minutes. With Bambuser?s new GEO Discovery, brands move beyond simple keyword rankings to see exactly how answer engines surface and recommend their products in real time. This turns AI discovery into a measurable, optimisable channel, creating a feedback loop that reveals content gaps, enriches data, and helps brands capture more share of voice as AI-driven discovery scales.

McKinsey estimates that $750 billion in U.S. consumer revenue will flow through AI-driven discovery within the next two years. This marks the launch of Bambuser?s Agentic Commerce solution suite - a new frontier in retail technology.