Bison Finance Group Ltd is an investment holding company principally engaged in the provision of media sales, design and management services and production of advertisements. The Company operates its business through two segments. The Media segment engages provides media sales, design and management services and production of advertisements for transit vehicle exteriors and interiors, shelters, outdoor signages advertising businesses and the provision of integrated marketing services covering these advertising platforms. The Financial Services segment provides investment advisory services, securities brokerage services, securities margin financing services, external asset management services, securities underwriting and placing services, fund management services and loan financing services, and provision of insurance brokerage services.