Blackhawk Network announced it is expanding the availability of digital gift cards to PayPal users. Giftcards.com--a BHN company-- is now offering consumers 5% cashback when they opt-in and purchase gift cards using their PayPal wallet. The collaboration gives PayPal users a simple, trusted way to shop for digital gift cards using the wallet experience they already rely on.
Digital wallet engagement continues to rise, with PYMNTS Intelligence reporting year-over-year growth in PayPal usage across both in-store and online transactions. By meeting consumers in the wallet experience they already use, the partnership adds a convenient path to purchase digital gift cards. This collaboration builds on BHN's continued strategy to meet consumers in their preferred digital environments and lays the groundwork for potential future phases of wallet-based integrations.
